Alumni Club Connection

Three Michigan Ross Alums Make CMO of the Year Shortlist

Marketing mavens come from Michigan Ross: not just one, but three Ross alums have been announced as finalists for the 2018 CMO Awards. The awards, given out by the CMO Club, recognize top senior marketing executives across 10 categories as selected by their peers. Here are the finalists from Ross:  

Mayochup Is Here, And You Can Thank This Michigan Ross Alum

America, meet Mayochup, the mayonnaise-ketchup hybrid released by Heinz this month in the United States following a viral marketing stunt that has snowballed into reality. The mastermind behind the marketing campaign was Michigan Ross alum Nicole Kulwicki, BBA ‘08, who serves as director of marketing for Heinz and Ore-Ida brands with Kraft Heinz.

Two Michigan Ross Alumni Listed Among The World’s 40 Best Marketers Under 40

Each year, Ad Age magazine recognizes up and coming executives in marketing and advertising for their innovative work, and two Michigan Ross alumni have made the 2018 list of exceptional marketing talent.

Michigan Ross Alum Raises $137 Million for Unique Startup Investment Fund

TJ Nahigian, BBA ’09, has plenty to celebrate –– 137 million things to celebrate, actually. Nahigian and co-founder Adeyemi Ajao recently raised $137 million for their startup investment fund Base 10 Partners.

Michigan Ross Alum Named Most Powerful Woman in Banking, Again

In a new report out this week, American Banker magazine recognizes Michigan Ross alum Catherine Bessant, BBA ’82, as the most Powerful Woman in Banking for the second year in a row.