Event Details

The Psychology of the Buyer and Building Life-Time Customer Value

What does success look like? Every investor from angel to venture capital firms want the same thing, year over year revenue acceleration and a quick path to profitability. To do this, your top line growth must have a plan that can be predictable, sustainable and repeatable. Many start-ups have false starts because they did not consider the right-fit Buyer mindset and the decision making processes that go into a purchase.

This session will explore the mind of the Buyer, using applied neuroscience techniques to understand how different types of Buyers make decisions. The workshop will delve into the topics such a cognitive bias, neuropsychology and personality types illustrating real case scenarios from a Buyer’s journey to make a purchase decision. This participatory workshop is designed to help entrepreneurs navigate the selling experience to: drive higher sales results, shorten sales cycles and grow the skills achieve faster success. Facilitated by Darrell Cook, Investor and President of Maven Sales Consulting. Register here.

Darrell’s Bio

Darrell is the Founder and President of Maven, a sales consulting company with a unique emphasis on Neuro-Psychology. Darrell is an expert in business scale-ups helping both small businesses, and business divisions within large organizations reach new sales success. Darrell has a wide range of experience within technology, media, and software organizations throughout North America and Western Europe. Darrell applies unique and nascent consulting techniques using agile planning, self-coaching, and neuro-selling to deliver results within a team-based system. His coaching, team building and consulting efforts has direct effect for helping companies build new revenue growth and increase the customers lifetime value.