Event Details

No force is more influential on human behavior than culture, and this statement rings incredibly true in the world of commerce. From branding to production, culture plays a significant role in how today's businesses make decisions across the board to get people to take action.

Join business professor and cultural marketing icon Dr. Marcus Collins for a live discussion with guest speakers from current culture-defining organizations, including Yum! Brands, TikTok, and Art Basel, as they explore how different practices consider culture in their work and the innovative ways they are harnessing the power of culture in their endeavors.