For the Culture
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About the talk:
There is no force more influential on human behavior than culture. What we wear, what we watch, who we marry, how we vote, what we support, what we do, and just about every aspect of daily living is informed by—and in many ways governed by—our cultural subscription. However, our understanding of culture lacks the depth necessary to fully harness its power and integrate it into our business and leadership practices, which inhibits today’s leaders from fully leveraging its sway to get people to take action. Those who understand the dynamics of culture are more likely to have influence, while those who do not are almost always influenced by those who do. Therefore, the aim of this talk is to unpack what gets us to a level of cultural understanding that can be used to drive behavioral adoption—i.e., get people to buy, get companies to innovate, get teams to become more customer-centric, get employees to adhere to a new policy, and the like—and, subsequently, drive business success for positive leaders.
Student Watch Party: Watch this streamed session together with other students for an in-person community experience followed by a structured discussion about how to put insights from Positive Links into practice. Registration for the Student Watch Party is included as an option when registering for this session of Positive Links.
About Collins:
Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Collins is a recipient of Advertising Age's 40 Under 40 award and an inductee into the American Advertising Federation’s Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.
Host:
Monica Worline, Faculty Director of Engaged Learning and Innovation, Center for Positive Organizations
Series Sponsors:
The Center for Positive Organizations thanks Sanger Leadership Center, Tauber Institute for Global Operations, and Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies for their support of the 2023-24 Positive Links Speaker Series.
Series Promotional Partners:
Additionally, we thank Ann Arbor SPARK and the Managerial and Organizational Cognition (MOC) Division of the Academy of Management for their Positive Links Speaker Series promotional partnerships.
