ZLI Startup Workshop: Conducting Effective Customer Discovery
#13325583
Thursday, February 11, 2016
5:00 PM - 6:30 PM
Customer discovery is a critical activity that allows you to develop and test hypotheses about your new business or social venture. This 90-minute workshop will provide participants with the knowledge, skills and tools to conduct effective customer discovery. You’ll learn how to: identify and approach the ‘right’ people and secure their participation; conduct effective interviews that extract useful information; capture/document your findings; and extract and synthesize the key insights. Facilitated by Josh Botkin, Ross Faculty & ZLI Entrepreneur in Residence.
| Sponsor: | Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies |
| Contact: | Sarika Gupta |
| Audience: | All Current Students, Public |
| Career Interest: | Entrepreneur
Social Entrepreneurship |
| Web Tags: | Entrepreneurship, Samuel Zell and Robert H. Lurie Institute, Workshop |
