Course Descriptions

While the business school endeavors to offer as many of the courses as possible, not all courses are offered every semester, and some courses may not be offered due to staff availability. It is important to check Wolverine Access prior to registering for classes to determine availability of courses for any given semester.

You may find the syllabi from previous academic years by going to the Kresge Library Syllabi Archive.

Courses Found: 28
Course #Course TitleTypeCredit HrsFall 24
MKT 300Marketing ManagementCore3 hoursF24
MKT 302Marketing ManagementCore3 hoursF24
MKT 310Fundamentals of Sales ManagementElective3 hoursF24
MKT 312Retail Marketing ManagementElective3 hoursF24
MKT 313Consumer BehaviorElective3 hoursF24
MKT 315International MarketingElective3 hoursF24
MKT 399Independent Study ProjectElective1 - 3 hoursF24
MKT 403Brand Management Elective1.5 hoursF24(B)
MKT 407Designing Persuasive CommunicationElective3 hoursF24
MKT 408Pricing Analytics and StrategyElective1.5 hoursF24(B)
MKT 409Social Media MarketingElective3 hoursF24
MKT 419Customer-Base Analysis and Valuation Elective1.5 hoursF24(A)
MKT 503Marketing ManagementCore2.25 hoursF24(B)
MKT 533Marketing ManagementCore2.25 hoursF24(A)
MKT 557Marketing ManagementCore2.25 hoursF24(A)
MKT 603Strategic Brand ManagementElective2.25 hoursF24(A)
MKT 608Pricing Analytics and StrategyElective2.25 hoursF24(B)
MKT 612Retail StrategyElective2.25 hoursF24(A)
MKT 618Marketing Research Design and AnalysisElective2.25 hoursF24(B)
MKT 625New Product and Innovation ManagementElective2.25 hoursF24(B)
MKT 626Customer Analytics Elective2.25 hoursF24(A)
MKT 640Global Supply Chain ManagementElective2.25 hoursF24(A)
MKT 750Independent Study ProjectElective1 - 3 hoursF24
MKT 896Behavioral Research in MarketingElective1.5 hoursF24(A)
MKT 897Quantitative Research in MarketingElective1.5 hoursF24(B)
MKT 900Special Research for Doctoral Applicants & Candidates 1 - 6 hoursF24
MKT 990Dissertation - Precandidacy 1 - 8 hoursF24
MKT 995Dissertation - Candidacy 4 - 8 hoursF24