Ross maintains a site license with the online survey vendor Qualtrics. Researchers can use this tool to prepare surveys that can be administered both inside and outside the school’s Behavioral Lab. Qualtrics has many advanced features, allowing researchers to build studies with true experimental design and to run longitudinal or panel studies. Qualtrics is also used as an administrative and classroom tool throughout Ross. Research Administration staff can help in the design, distribution, and analysis of any research or data-collection project conducted using Qualtrics.

Ross faculty, students, and staff can self enroll in a trial account at
https://umichbus.qualtrics.com/ControlPanel/
using their Business School email address. Trial accounts enable users to design surveys and use many other features. To distribute a survey, trial account holders must request an account upgrade from a system administrator. Upgrades will only be granted for projects related to Ross research, coursework, club activities, or administrative work. Licensing agreements with Qualtrics prohibit commercial use of the tool or use of the tool for summer internships.

BBA and MBA student accounts are inactivated May 10th each year. Surveys and data will be retained in inactive accounts, but they will not be accessible. Students should remove and/or back up all surveys and data prior to inactivation. Returning students may request reactivation of their account once classes resume.

Please contact, Research Specialist, Rose Juhasz (raburk@umich.edu) or Professor Christie Brown (clbrown@umich.edu) for more information, account upgrades, and account reactivation.

Back to Research Administration Home