|Compliance Assistance||Tools &
|Behavioral Lab||Online Surveys & Experiments|
|Academic Event Management||Faculty Awards||Funding
The Ross Behavioral Lab accommodates a variety of innovative human behavior experiments in areas such as marketing and decision science, strategy, teamwork, and leadership. Within the lab, Ross researchers conduct traditional computer and paper-based experiments, as well as focus groups and taste test studies. Behavioral Lab facilities include an observation and recording room, making it an ideal environment for research on interpersonal communication or small group dynamics.