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Upon Arrival               Speakers check-in at Executive Learning & Conference Center Hotel
                                   710 East University, Ann Arbor MI 48109

6:00-8:30pm               Reception and Dinner for Speakers (by invitation; sponsored by Forbes)
                                   B1590 Blau Corner Commons, Blau Building

SATURDAY, APRIL 7, 2018  (all sessions except Keynote in Blau Colloquium, 5th Floor, Blau)

7:30-8:30am               Continental Breakfast and Registration/Check-in
                                   Outside Blau Colloquium, 5th floor, Blau Building

8:30-9.45am              #1 Opening Session: Entrepreneurial Marketing in an Age of Disruption:
                                  Creating New Business Models and Revenue Streams 

                                   Featuring Samantha Goldman, Head of Enterprise Marketing, Lyft ;
                                   Tom Lewand, CEO of Shinola

10:00-11:00am           (Robertson Auditorium) #2
                                   Harnessing Disruption to Create New Businesses and Brands  

                                   Keynote Talk (Part of GoBlue Rendezvous) by Seth Kaufman, PepsiCo
                                   CMO Leadership Lessons: Leveraging Disruption for Business Growth

11:00-11:20am           Coffee Break
                                   Outside Blau Colloquium, 5th floor, Blau Building

11:20am-12:30pm      Session #3: Opportunities and Threats from new Technologies and Data

                                   Featuring: Sanket Amberkar, SVP Marketing, Falkonry;
                                   Mark-Hans Richer, CMIO Fortune Brands;
                                   Nicole Smith, ex-CMO Dallas Wings

12:30-1:30pm             Lunch
                                   Speakers: B1590 Blau Corner Commons, by invitation
                                   Attendees: Winter Garden

1:45-3.15pm               #4: Harnessing Disruption for Brand Relevance

                                   Featuring Carlos Becil, CMO Coach/Tapestry;
                                   Jeannine Haas, CMO Gulfstream Aerospace;
                                   Maurice Herrera, ex-CMO, WeightWatchers;
                                   Matt Jauchius, CMO Fifth Third Bank 

3:15-3:40pm               Coffee Break 
                                   Outside Blau Colloquium, 5th floor, Blau Building

3:40-4:30pm               #5: Implications and Next Steps for Companies and B-Schools

4:30pm                        Formal Program Concludes


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