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Schedule

2011 Informing Green Markets Conference: What Makes a Difference and Why?

Day 1: Thursday, June 2, 2011

Ross School of Business, Room R2210

Time

Title of Session

Speakers

Topic

Paper Title

2:00 PM

Alternative Private Solutions to Public Problems
Moderator: Tom Lyon, Erb Institute

Mike Vandenbergh, Vanderbilt University Law School

Private Contracting and Public Governance

 

Mark LaCroix, The Carbon Neutral Company

Helping Companies Go Climate-Neutral: Company Level or Product Level?

 

Laura Flanigan, Five Winds International

Opting for Self-Certification

 

3:30 PM

Break

3:45 PM

Supplier Choices about Certification
Moderator: Jon Johnson, University of Arkansas/ Sustainability Consortium

Andrea Prado, Stern School of Business

Choosing Among Competing Environmental and Labor Standards: An Exploratory Analysis of Producer Adoption

Choosing Among Competing Environmental and Labor Standards: An Exploratory Analysis of Producer Adoption

Dinah Koehler, Deloitte

Why Do Suppliers Choose to Certify to a Particular Label

 

Ian Olson, Darden Restaurants


 

5:15 PM

Break

6:00 PM

Dinner - Keynote Speaker: Scott McDougall, TerraChoice (Location: 6th Floor Colloquium)

Day 2: Friday, June 3, 2011

Ross School of Business, Room R2210

Time

Title of Session

Potential Speakers

Topic

Paper Title

8:30 AM

Continental Breakfast (Location: R2210)

9:00 AM

Corporate-Level Reputation and Ratings
Moderator: Neil Hawkins, Dow Chemical Company

Jay Shimshack, Tulane University

How Does Environmental Disclosure Work?: Evidence from Newsweek's Green Companies Rankings

 

Aurelien Petit, Universite Paris 1 Pantheon-Sorbonne

ESG News Disclosure and Stock Market Reaction

Every little helps: ESG news disclosure and stock market reaction

Jorge Garcia Lopez, CICERO

PROPER

The Institutional History of Indonesia's Environmental Rating and Public Disclosure Program

10:30 AM

Break

10:45 AM

Social Norms and Labeling
Moderator: Rick Bunch, Erb Institute

Erin Krupka, University of Michigan

Social Norms and Sustainability Behavior

 

Kenneth Gillingham, 

Stanford/Yale University

Environmental Preferences and Peer Effects in PVs 

Environmental Preferences and Peer Effects in the Diffusion of Solar Panels (Bryan Bollinger)

Phil Roos, Rooster Works LLC

Marketing and Social Norms 


12:30 PM

Friday Lunch  (Location: 6th Floor Colloquium)

1:00 PM

Lunch - Keynote Speaker: Jim Kohm, FTC

2:00 PM

Interactions Between Labels and other Forms of Governance
Moderator: Peter Adler, Keystone Center

Jim Frey, Resource Recyling Systems

Voluntary Producer Responsibility

 

 

Lisa Snapp, U.S. EPA

Vehicle Labeling at the EPA

 

 

Ben Cashore, Yale University - School of Forestry and Environmental Studies

The Evolution of Certification Systems

 

3:30 PM

Break

4:00 PM

Reflections on the Big Picture
Moderator: Aneel Karnani, Ross School of Business

John Maxwell, Indiana University

 

 

Jon Johnson, University of Arkansas/ Sustainability Consortium

 

 

Erez Yoeli, Federal Trade Commission

 

 

5:00 PM

Break

6:00 PM

Dinner  (Location: 6th Floor Colloquium)

Day 3: Saturday, June 4, 2011

Ross School of Business, Room R2210

Time

Title of Session

Potential Speakers

Topic

Paper Title

8:30 AM

Continental Breakfast (Location: R2210)

9:00 AM

Consumer Awareness, Consumer Confusion and Greenwashing
Moderator: John Maxwell, Indiana University

Mireille Chiroleu-
Assouline
, Universite Paris 1 Pantheon-Sorbonne

 Is Consumers’ Green Awareness Increase Always Good?

Is a Consumers' Green Awareness Increase Always Good for the Environment?

Julien Vauday, CNRE - Universite Paris 13

The Greenwashing Machine: Is CSR More than Communication?

The greenwashing machine: Is CSR more than communication?

Magali Delmas, UCLA

Eco-premium or eco-penalty? Ecolabels, quality and knowledge in the organic wine market

Eco-Premium or Eco-Penalty? Eco-labels, quality and knowledge in the organic wine market

10:30 AM

Designing Better Systems
Moderator: Petie Davis, NSF International

Graham Bullock, University of California - Berkeley

Green Demand: Consumer Preferences for Different Types of Product Ecolabels and Corporate Sustainability Ratings

“Green” Demand: Consumer Preferences for Different Types of Product Eco-Labels and Corporate Sustainability Ratings

Brad Miller, BIFMA

A Multi-Attribute Sustainability Standards Guide

A Multi Attribute Sustainability Standards Guide and the ANSI/BIFMA e3 Furniture Sustainability Standard Case Study

Anastasia O'Rourke, Big Room Inc.

What is a good ecolabel: A Review

What is a good ecolabel: A Review of current ecolabel assessment methods

Chris Guenther, SustainAbility

Signed, Sealed,…Delivered? Eco-labels, trust and behavior change across the value chain

Signed, Sealed... Delivered? (Patrin Watanada)

12:00 PM

Closing Remarks

 

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