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2011 Informing Green Markets Conference: What Makes a Difference and Why?
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Day 1: Thursday, June 2, 2011
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Ross School of Business, Room R2210
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Time
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Title of Session
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Speakers
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Topic
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Paper Title
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2:00 PM
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Alternative Private Solutions to Public Problems
Moderator: Tom Lyon, Erb Institute
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Mike Vandenbergh, Vanderbilt University Law School
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Private Contracting and Public Governance
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Mark LaCroix, The Carbon Neutral Company
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Helping Companies Go Climate-Neutral: Company Level or Product Level?
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Laura Flanigan, Five Winds International
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Opting for Self-Certification
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3:30 PM
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Break
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3:45 PM
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Supplier Choices about Certification
Moderator: Jon Johnson, University of Arkansas/ Sustainability Consortium
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Andrea Prado, Stern School of Business
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Choosing Among Competing Environmental and Labor Standards: An Exploratory Analysis of Producer Adoption
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Choosing Among Competing Environmental and Labor Standards: An Exploratory Analysis of Producer Adoption
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Dinah Koehler, Deloitte
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Why Do Suppliers Choose to Certify to a Particular Label
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Ian Olson, Darden Restaurants
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5:15 PM
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Break
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6:00 PM
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Dinner - Keynote Speaker: Scott McDougall, TerraChoice (Location: 6th Floor Colloquium)
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Day 2: Friday, June 3, 2011
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Ross School of Business, Room R2210
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Time
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Title of Session
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Potential Speakers
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Topic
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Paper Title
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8:30 AM
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Continental Breakfast (Location: R2210)
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9:00 AM
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Corporate-Level Reputation and Ratings
Moderator: Neil Hawkins, Dow Chemical Company
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Jay Shimshack, Tulane University
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How Does Environmental Disclosure Work?: Evidence from Newsweek's Green Companies Rankings
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Aurelien Petit, Universite Paris 1 Pantheon-Sorbonne
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ESG News Disclosure and Stock Market Reaction
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Every little helps: ESG news disclosure and stock market reaction
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Jorge Garcia Lopez, CICERO
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PROPER
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The Institutional History of Indonesia's Environmental Rating and Public Disclosure Program
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10:30 AM
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Break
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10:45 AM
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Social Norms and Labeling
Moderator: Rick Bunch, Erb Institute
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Erin Krupka, University of Michigan
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Social Norms and Sustainability Behavior
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Kenneth Gillingham, Stanford/Yale University
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Environmental Preferences and Peer Effects in PVs
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Environmental Preferences and Peer Effects in the Diffusion of Solar Panels (Bryan Bollinger)
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Phil Roos, Rooster Works LLC
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Marketing and Social Norms
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12:30 PM
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Friday Lunch (Location: 6th Floor Colloquium)
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1:00 PM
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Lunch - Keynote Speaker: Jim Kohm, FTC
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2:00 PM
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Interactions Between Labels and other Forms of Governance
Moderator: Peter Adler, Keystone Center
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Jim Frey, Resource Recyling Systems
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Voluntary Producer Responsibility
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Lisa Snapp, U.S. EPA
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Vehicle Labeling at the EPA
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Ben Cashore, Yale University - School of Forestry and Environmental Studies
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The Evolution of Certification Systems
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3:30 PM
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Break
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4:00 PM
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Reflections on the Big Picture
Moderator: Aneel Karnani, Ross School of Business
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John Maxwell, Indiana University
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Jon Johnson, University of Arkansas/ Sustainability Consortium
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Erez Yoeli, Federal Trade Commission
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5:00 PM
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Break
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6:00 PM
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Dinner (Location: 6th Floor Colloquium)
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Day 3: Saturday, June 4, 2011
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Ross School of Business, Room R2210
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Time
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Title of Session
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Potential Speakers
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Topic
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Paper Title
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8:30 AM
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Continental Breakfast (Location: R2210)
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9:00 AM
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Consumer Awareness, Consumer Confusion and Greenwashing
Moderator: John Maxwell, Indiana University
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Mireille Chiroleu-
Assouline, Universite Paris 1 Pantheon-Sorbonne
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Is Consumers’ Green Awareness Increase Always Good?
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Is a Consumers' Green Awareness Increase Always Good for the Environment?
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Julien Vauday, CNRE - Universite Paris 13
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The Greenwashing Machine: Is CSR More than Communication?
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The greenwashing machine: Is CSR more than communication?
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Magali Delmas, UCLA
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Eco-premium or eco-penalty? Ecolabels, quality and knowledge in the organic wine market
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Eco-Premium or Eco-Penalty? Eco-labels, quality and knowledge in the organic wine market
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10:30 AM
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Designing Better Systems
Moderator: Petie Davis, NSF International
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Graham Bullock, University of California - Berkeley
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Green Demand: Consumer Preferences for Different Types of Product Ecolabels and Corporate Sustainability Ratings
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“Green” Demand: Consumer Preferences for Different Types of Product Eco-Labels and Corporate Sustainability Ratings
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Brad Miller, BIFMA
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A Multi-Attribute Sustainability Standards Guide
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A Multi Attribute Sustainability Standards Guide and the ANSI/BIFMA e3 Furniture Sustainability Standard Case Study
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Anastasia O'Rourke, Big Room Inc.
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What is a good ecolabel: A Review
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What is a good ecolabel: A Review of current ecolabel assessment methods
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Chris Guenther, SustainAbility
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Signed, Sealed,…Delivered? Eco-labels, trust and behavior change across the value chain
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Signed, Sealed... Delivered? (Patrin Watanada)
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12:00 PM
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Closing Remarks
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