|Since 1966, through an annual Doctoral Consortium, the American Marketing Association and prestigious universities across the country have shown their commitment to doctoral education in helping young scholars develop successful careers. Each year, qualified doctoral-granting institutions send their top doctoral students to learn from and interact with the top marketing faculty from across the discipline. Participants forge friendships and working relationships with peers and mentors that last a lifetime. Over their careers, Consortium fellows tend to look back fondly upon the event as an important developmental milestone in their lives, both professionally and personally. The Doctoral Consortium holds a special place in the life and culture of the marketing discipline, bridging the past to the future. In the mid-1990s, the Madhuri & Jagdish N. Sheth Foundation made a major commitment to the consortium, joining with the AMA to ensure a bright future for the event.