Event Details

ZLI Startup Workshop: User Testing Your Product
#13560849
Monday, March 27, 2017
5:00 PM - 7:00 PM
R0220

A key precept in user centered design is to continually get feedback from your users.  A common technique used to do this is user testing, which involves asking users to complete a series of tasks using your product and observing them while they do so.  In this hands-on workshop, we will not only discuss how to user test your product, but you will also write a user testing script and conduct a user test on your own prototype during the workshop.  This workshop will be most impactful for those who can bring a set of wireframes or a prototype which can be user tested during the session.

Sponsor:Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies
Contact:Sarika Gupta
Audience:Ross Community, All Current Students, Public
Career Interest:Entrepreneur
Marketing - Product Management
Social Entrepreneurship
Web Tags:Workshop