Event Details

This year-long Ross effort seeks to create a profitable venture with a social mission in Detroit. It begins with a series of workshops, community conversations, team challenges, and pitch competitions that engage more than 1,500 students across five academic programs at Ross. It continues with eight months of engagement with individuals and organizations in Detroit, and culminates in the launch of a new, high-impact venture. Built into the process, awareness-building activities, feedback mechanisms, and reflection sessions maximize student leadership development.