Kimberly-Clark Director of eCommerce-Family Care Workshop
#12953144
Tuesday, December 3, 2013
1:00 PM - 2:00 PM
Brand Building, Private Label & The Bottom Line
Can an iconic brand like KLEENEX® compete with Private Label products on retailers’ shelves? Come learn how the Marketing team at Kimberly-Clark manages Private Label as a brand building tool for both, while utilizing it to drive bottom line growth.
Sponsor: | Michigan Marketing Club |
Contact: | Molly Gerbasi |
Audience: | All Current Students, Full-time MBA: First Year, Full-time MBA: Second Year, Weekend MBA: First Year, Evening MBA: CDO Fulltime Registered, Weekend MBA: Second Year |
Career Interest: | Marketing - Advertising/Public Relations Marketing - Services Marketing - Technical Marketing - Product Management Marketing - Research Marketing - Sales Marketing - Other |
Web Tags: | Club Meeting |