Kimberly-Clark Director of eCommerce-Family Care Workshop
Tuesday, December 3, 2013 1:00 PM - 2:00 PM

Brand Building, Private Label & The Bottom Line

Can an iconic brand like KLEENEX® compete with Private Label products on retailers’ shelves? Come learn how the Marketing team at Kimberly-Clark manages Private Label as a brand building tool for both, while utilizing it to drive bottom line growth.

Sponsor:Michigan Marketing Club
Contact:Molly Gerbasi
Audience:All Current Students, Full-time MBA: First Year, Full-time MBA: Second Year, Weekend MBA: First Year, Evening MBA: RCS Fulltime Registered, Weekend MBA: Second Year
Career Interest:Marketing - Advertising/Public Relations
Marketing - Services
Marketing - Technical
Marketing - Product Management
Marketing - Research
Marketing - Sales
Marketing - Other
Web Tags:Club Meeting