Kimberly-Clark Director of eCommerce-Family Care Workshop
Tuesday, December 3, 2013 1:00 PM - 2:00 PM
R1230

Brand Building, Private Label & The Bottom Line

Can an iconic brand like KLEENEX® compete with Private Label products on retailers’ shelves? Come learn how the Marketing team at Kimberly-Clark manages Private Label as a brand building tool for both, while utilizing it to drive bottom line growth.

Sponsor:Marketing Club - MBA
Contact:Molly Gerbasi
Audience:Students - Current/Admitted
Degree:First Year MBA, Second Year MBA
Career Interest:Marketing - Advertising, Marketing - Services, Marketing - Technical, Marketing - Product Management, Marketing - Research, Marketing - Sales/Retail, Marketing - Other
Meeting Type:Club Event