Event Details

As marketers rapidly move their media dollars into the newest digital tools (search, social, mobile, viral, and the like), we need a better understanding of what's happening and how consumers are reacting to the brands and messages these new media are carrying. What's new? What's working? What's not performing up to expectations? How are digital campaigns created? And how are new campaigns integrated with other channels?

The Yaffe Center is pleased to announce its 3rd Annual Workshop on this topic, in collaboration with SEMPO Michigan: "From Google to Facebook: What's New in Internet Marketing" on Friday, November 30th, in Blau Auditorium, from 9am to 3pm.

Speakers from digital media companies (including Facebook and search engine agencies), and a major global client, will present their views on the newest trends and findings in this dynamic area. A panel from all those disciplines will take your questions.