Course Descriptions

While the business school endeavors to offer as many of the courses as possible, not all courses are offered every semester, and some courses may not be offered due to staff availability. It is important to check Wolverine Access prior to registering for classes to determine availability of courses for any given semester.

You may find the syllabi from previous academic years by going to the Kresge Library Syllabi Archive.

Program:

Academic Area:

Terms Offered:

Courses Found: 28

Course #	Course Title	Type	Credit Hrs	Fall 24
MKT 300	Marketing Management	Core	3 hours	F24
MKT 302	Marketing Management	Core	3 hours	F24
MKT 310	Fundamentals of Sales Management	Elective	3 hours	F24
MKT 312	Retail Marketing Management	Elective	3 hours	F24
MKT 313	Consumer Behavior	Elective	3 hours	F24
MKT 315	International Marketing	Elective	3 hours	F24
MKT 399	Independent Study Project	Elective	1 - 3 hours	F24
MKT 403	Brand Management	Elective	1.5 hours	F24(B)
MKT 407	Designing Persuasive Communication	Elective	3 hours	F24
MKT 408	Pricing Analytics and Strategy	Elective	1.5 hours	F24(B)
MKT 409	Social Media Marketing	Elective	3 hours	F24
MKT 419	Customer-Base Analysis and Valuation		1.5 hours	F24(A)
MKT 503	Marketing Management	Core	2.25 hours	F24(B)
MKT 533	Marketing Management	Core	2.25 hours	F24(A)
MKT 557	Marketing Management	Core	2.25 hours	F24(A)
MKT 603	Strategic Brand Management	Elective	2.25 hours	F24(A)
MKT 608	Pricing Analytics and Strategy	Elective	2.25 hours	F24(B)
MKT 612	Retail Strategy	Elective	2.25 hours	F24(A)
MKT 618	Marketing Research Design and Analysis	Elective	2.25 hours	F24(B)
MKT 625	New Product and Innovation Management	Elective	2.25 hours	F24(B)
MKT 626	Customer Analytics	Elective	2.25 hours	F24(A)
MKT 640	Global Supply Chain Management	Elective	2.25 hours	F24(A)
MKT 750	Independent Study Project	Elective	1 - 3 hours	F24
MKT 896	Behavioral Research in Marketing	Elective	1.5 hours	F24(A)
MKT 897	Quantitative Research in Marketing	Elective	1.5 hours	F24(B)
MKT 900	Special Research for Doctoral Applicants & Candidates		1 - 6 hours	F24
MKT 990	Dissertation - Precandidacy		1 - 8 hours	F24
MKT 995	Dissertation - Candidacy		4 - 8 hours	F24

Course Descriptions

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