Course Descriptions

Course catalog descriptions for courses offered in all currently published terms.

Entrepreneurial Studies

 
ES 445 Base of the Pyramid
  3 hours Elective Terms Offered: F13
  Advisory Prerequisites: SR.STD/P.I. 
  Cross-listed with: STRATEGY 445 
   
  Base of the Pyramid: Business Innovation for Solving Society's Problems --- In every country there are people who are very poor by either absolute or relative standards. These individuals at the economic "bottom of the pyramid" lack adequate income, health care, educational opportunities, etc. This course focuses on how business can serve the poor by remedying these conditions and make handsome profits while doing so.