Course Descriptions

Course catalog descriptions for courses offered in all currently published terms.


MKT 418 Marketing Analytics
  3 hours Elective Terms Offered: F14
  Advisory Prerequisites: MKT 300, TO 301 
  Marketing Research and Analytics: Linking Data to Businss Decisions --- This course focuses on managing the marketing research process, which provides information as an input to marketing decision-making. This requires an understanding of the components of the marketing research process, how to utilize it effectively to obtain relevant information, and how to integrate such information into the marketing decision-making process. We will discuss both the "production" and "consumption" of information for marketing decisions.