Course Descriptions

Course catalog descriptions for courses offered in all currently published terms.

Marketing

 
MKT 311 Advertising Management
  3 hours Elective Terms Offered: W13, W14
  Course Prerequisites: No credit in MKT 407 or COMM 462 
  Advisory Prerequisites: MKT 300 
   
  Advertising Management --- This course covers the management of a firm's advertising effort (with some coverage of related topics like direct marketing, public relations, and sales promotions). It covers the institutions, theoretical principles, and managerial decisions relevant to advertising management, and is designed for managers in marketing positions and in advertising agency account management. The course uses lecturers, cases, computer models, and outside speakers.