Course Descriptions

Course catalog descriptions for courses offered in all currently published terms.


MKT 301 Marketing Management II
  3 hours Elective Terms Offered: W13
  Advisory Prerequisites: M 300,JR.STD 
  Marketing Management II --- This course focuses on marketing strategy, building on the concepts and skills learned in Marketing 300. The course presents an opportunity for students to learn, examine, and apply strategic marketing decision processes with the goals of establishing, maintaining, or improving the firm's competitive advantage. Case studies, examples from current business news, and group projects will be used to illustrate strategic principles.