Course Descriptions
Course catalog descriptions for courses offered in all currently published terms.
 

Marketing
 
MKT 300 Marketing Management
  3 hours Core Terms Offered: S13, F12, F13, W12, W13, S12
   
  Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.