Course Descriptions

Course catalog descriptions for courses offered in all currently published terms.

Marketing

 
MKT 300 Marketing Management
  3 hours Core Terms Offered: S13, S14, F13, W13, F14, W14
   
  Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.