Course Descriptions

Course catalog descriptions for courses offered in all currently published terms.


MKT 300 Marketing Management
  3 hours Core Terms Offered: W15, S15, F15, W16, F16
  Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.