Course Descriptions

Course catalog descriptions for courses offered in all currently published terms.

Marketing

 
MKT 615 International Marketing Management
  1.5 hours Elective Terms Offered: W14(A), W15(A)
  Advisory Prerequisites: MKT 501 or 503 
   
 

This course aims to familiarize student with the issues facing the marketing manager in a global market environment. It provides participants with an opportunity to hone their appreciation of the factors affecting international marketing decisions, as well as to develop a systematic approach toward targeting specific markets, developing global marketing strategies and implementing them. Examples of issues that are addressed include:

  • Does country of origin matter?
  • When is global branding likely to be effective?
  • What factors determine the choice of entry and distribution strategies?


While primarily targeted at B-School students, the course is open to students elsewhere in the University.
Prerequisite: Marketing Core Course M501 or 503