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Technology and Business Innovation Forum
October 23, 2015
Omni-Channel Marketing

University of Michigan Law School-  Hutchins Hall Room 250

Time Topic Speaker Message
8:00-8:30 Continental Breakfast   Registration and meeting will take place in R2240
8:30-9:00 Overview and Introductions
M.S. Krishnan and
Ravi Anupindi,

-Michigan Ross-
TBIF Co-Directors
Brief introduction to the agenda for the day and the company representatives in the room
9:00-9:45 Academic Keynote
Venky Shanker
-Texas A&M University-
Professor of Marketing, Coleman Chair in Marketing and Director of Research at the Center for Retailing Studies
Big Data and Analytics in Omnichannel Marketing
9:45-10:30 Accenture
Chris Bosco
Managing Director with Accenture Digital
10:30-10:45 Refreshment Break   Refreshments and networking
10:45-11:15 [24] 7
PV Kannan
-[24] 7-
11:15-11:45 V3B

Daniel Newman

11:45-12:05 Small Group Assignments
M.S. Krishnan and
Ravi Anupindi,

-Michigan Ross-
TBIF Co-Directors
Content and assignments for small groups
12:05-1:30 Lunch & Small Groups   Lunch & Small Groups 
1:30-2:00 Report Out All Groups  
S Sriram
-Michigan Ross-
Associate Professor of Marketing
Sample Academic Research in Omni-Channel Marketing
2:20-2:40 Refreshment Break   refreshments and networking
2:40-4:00 Member Round Table
(Forum members will describe Omni-Channel Marketing in their companies)
Thomais Zaremba
Digital & Media Manager



Entire Panel Interactive Q&A Session
4:00-4:15 Meeting Debrief
M.S. Krishnan and
Ravi Anupindi

-Michigan Ross-
TBIF Co-Directors
What was most attractive about today's meeting; should we adjust the format; what topics would you like to see at future meetings?



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