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2014 Global Operations Conference
The Customer Equation
Exceeding Customer Expectations through Operations
at the Michigan Union Building
on November 13-14, 2014

The Global Operation Conference (GOC) is an annual event organized by the Tauber Institute for Global Operations at the University of Michigan, Ann Arbor. The main objective of the GOC is to bring together global leaders in industry and academia to share, debate and strategize to advance the worldwide practice of operations.

This year the Tauber Institute seeks to explore the idea of exceeding customer expectations through operations. We seek to explore the new ideas and best practices that various companies are adopting in order to achieve the highest levels of customer satisfaction.

The conference will be a mix of keynote talks and panel discussions. The topics for panel discussions are:

  • Customer Loyalty: How can operations be used as a differentiating factor to gain customer loyalty?
  • Mobile World: How can mobile platforms be used to improve back-end operations?
  • Speed to Delivery: With customers expecting to receive products in shorter time frames, how are shipping operations changing to accommodate these needs?
  • Customer Data: How can operational and customer data be used to optimize service levels in real-time?

We are currently looking for corporate operations leaders who are interested to lead panel discussions at GOC 2014.

GOC also presents a unique networking opportunity because of the presence of reputed corporate leaders and world-renowned academic thought leaders in the field of operations management. Also in attendance will be aspiring leaders of tomorrow – the students of the Ross School of Business and the College of Engineering at the University of Michigan.

The GOC 2014 organizing committee would like to extend a warm welcome people interested in operations management to attend the event. We are looking forward to hosting another stellar event and stimulating discussions in the field of operations.



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2014 Stephen M. Ross School of Business at the University of Michigan.