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2014 Global Operations Conference
The Customer Equation
Exceeding Customer Expectations through Operations
took place at the Michigan Union Building
on November 13-14, 2014

The Global Operation Conference (GOC) is an annual event organized by the Tauber Institute for Global Operations at the University of Michigan, Ann Arbor. The main objective of the GOC is to bring together global leaders in industry and academia to share, debate and strategize to advance the worldwide practice of operations.

This year's conference explored the idea of exceeding customer expectations through operations with new ideas and best practices that various companies are adopting in order to achieve the highest levels of customer satisfaction.

The conference was a mix of keynote talks and panel discussions. The topics for panel discussions were:

  • Customer Loyalty: How can operations be used as a differentiating factor to gain customer loyalty?
  • Mobile World: How can mobile platforms and technology be used to improve back-end operations?
  • Speed to Delivery: With customers expecting to receive products in shorter time frames, how are shipping operations changing to accommodate these needs?
  • Customer Data: How can operational and customer data be used to optimize service levels in real-time?

GOC presents a unique networking opportunity because of the presence of reputed corporate leaders and world-renowned academic thought leaders in the field of operations management. In attendance were aspiring leaders of tomorrow – the students of the Ross School of Business and the College of Engineering at the University of Michigan.

The GOC 2014 organizing committee thanks everyone who attended the confernce and their contributions to another stellar event and stimulating discussions in the field of operations.



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