Business Beyond Friedman: Our Hope for the Future
Join Fred Keller Chair and CEO of Cascade Engineering as well as CPO's Exec-in-Residence, as he discusses “to what extent can businesses be expected to solve the world’s toughest problems?"
Fred believes that business has the unique opportunity to complement its focus on financial performance with important work in the social and environmental arenas. He has emphasized the key role business can play in building financial, social and ecological capital, often through partnerships with government and community agencies. His innovative management approach and work in advancing sustainability are featured regularly in business and industry publications.
Fred has been part of many community organizations and change initiatives and currently is founder and chair of Talent 2025, a catalyst for the development of an integrated talent system to meet employer needs throughout 13 Michigan counties and co-chair of K-Connect a Kent County collective impact systems change collaborative. A Grand Rapids, Michigan native, Keller earned a B.S. in materials science engineering from Cornell University and an M.S. in business management from Rensselaer Polytechnic Institute.