About Ross Thought in Action

Ross Thought in Action provides content for business leaders, thought leaders, and the media. Our editorial team focuses on research that is clearly applicable to organizations and presents text, video, and audio features about faculty and ideas. We update this page frequently, and we send an email newsletter to subscribers every other month.

faculty books

Want to be a Better Negotiator? Be Yourself
APR 16, 2014

Mention the word "negotiation" and a number of metaphors come to mind —s arms-length, check your emotions at the door, win the competition. A new book by U-M Ross Professor Shirli Kopelman shows why that's the wrong approach, and outlines an innovative, positive way to be a better negotiator. Read to find out how to be your best self and be strategic during business negotiations.
Read Article // More About the Book


faculty books

Co-Creation: A New Way to Think About Business and Society
APR 10, 2014

The explosion of technology and connectivity among consumers has rendered old business models obsolete. Ross Professor Venkat Ramaswamy has shown that companies need to co-create with stakeholders — customers, suppliers, and employees. His latest book on the subject, The Co-Creation Paradigm, provides a blueprint on how to shift your mindset and business practices. Read more to find out what he and co-author Kerimcan Ozcan, PhD '04, discovered about how to succeed with this shift.
Read Article // More About the Book

analysis

Mozilla's Coup — Get Ready for More
APR 9, 2014

Employees at Mozilla pushed for, and received, the ouster of a new CEO because of his past support of California's Proposition 8 that banned same-sex marriages. U-M Ross Professor Jerry Davis says to expect more activism directed at corporations and their leaders. Read his Harvard Business Review blog post to see what led to this phenomenon and why it's on the rise.
Read Article


research focus

Confirmed: It's Not Easy Being Green
APR 9, 2014

Supporting a social issue such as climate change can be a daunting task, with challenges both at work and in one's social life. Read what U-M Ross Professor Jane Dutton's new research revealed about what keeps social issue advocates going and what can lead to burnout. It's one of the first studies to paint a full picture of the obstacles they face — findings that could help them keep active in their cause.
Read Article


white paper

Technology and Taxes: How and When People Seek Information
MAR 24, 2014

As the tax filing deadline approaches, few would argue with the notion that the tax code can be a maze. Modern technology, however, has put more information than ever at people's fingertips. The question is: Do people make use of this, and does it help? Read the latest white paper from U-M Ross Professor Joel Slemrod to find how about what his survey revealed about when people seek tax information and how they use it.
Read White Paper // Office of Tax Policy Research


case study/commentary

Attacking TB in India: Operations Meets Public Health
MAR 24, 2014

One of U-M Ross Professor Ravi Anupindi's goals is to use the power of business to improve health delivery. As the World Health Organization promotes World Tuberculosis Day March 24 to raise awareness about this curable disease, Anupindi has co-authored an op-ed in the Lancet Global Health blog on the private sector challenges of treating TB. He also recently published a case study about a NGO's efforts to improve TB care in India. Read to learn more about how operations and public health intersect to help improve TB care.
Read Article // Read Case Study // Read Lancet Global Health Op-Ed // More Case Studies

research focus

Setting Women on the Fruitful Path to Leadership
MAR 13, 2014

Women make up nearly half the workforce and hold 60 percent of bachelor's degrees, yet hold just 14 percent of senior executive positions at Fortune 500 companies and 40 percent of managerial positions overall. New research by U-M Ross Professor Cindy Schipani shows some ways to overcome that gap. Read what she found about mentorship and how it works for women in the workplace.
Read Article


executive focus

Reciprocity: Paying it Forward or Self-Interest?
MAR 13, 2014

The benefits of reciprocity at work are well-known, but the motivations have been less clear — until now. U-M Ross Professor Wayne Baker put the two motivators for helping others — a desire to pay it forward vs. self-interest — to the experimental test. Read to learn what he discovered. Baker runs an enriching reciprocity exercise in the Ross Executive Education program Positive Leadership, next offered June 15-20.
Read Article // Positive Leadership // More Executive Education


events

P&G, Whole Foods Executives Headline Positive Business Conference at Ross
MAR 13, 2014

Join C-level executives from companies like Procter & Gamble, Whole Foods, and Ford Motor Co. as they share practical and inspiring practices at the inaugural Positive Business Conference, May 15-17, at the Ross School of Business. The conference brings together business professionals, academics, students, and industry leaders to showcase practical examples of positive business practices as well as workshops based on cutting-edge research.
Register // More about the Positive Business Conference

analysis

Eight Steps for an Effective Climate Change Strategy
MAR 11, 2014

The environmental effects of climate change are going to impact business — supply chain logistics, infrastructure stability, asset allocation, public policy, and risk management. If your business doesn't have a climate change strategy, it should, says U-M Ross Professor Andrew Hoffman. Read this Conference Board Directors Notes paper to learn his eight steps for developing such a strategy, and see some success stories.
Read Paper // More about the Conference Board


research focus

The Latest in Sensory Marketing -- Dynamic Logos and 'Smellizing' Food Through Pictures
FEB 27, 2014

U-M Ross Professor Aradhna Krishna pioneered the field of sensory marketing – the study of how to engage customers with visual, audio, tactile, olfactory, and taste cues. Her two latest research projects hit the areas of sight and smell. One study looks at how static logos can evoke a sense of movement to build engagement. The other finds that the right blend of pictures and suggestion can trigger an imagined smell, a concept known as "smellizing." Read more to see how Krishna blends the fields of marketing, psychology, and neuroscience to discover how marketers can better reach customers.
Read Article on Dynamic Logos // Read Article on Smellizing

research focus

Of Subtitles and Signals
FEB 27, 2014

Foreign films are often a tough sell, as are many culture-specific products. But new research by U-M Ross Professor Michael Jensen and PhD student Heeyon Kim shows how the right kinds of market signals resonate with certain audiences. Read to find out what they learned about movie audiences and why it matters who is communicating what.
Read Article // Read Paper