Hello Tech and Innovation Community Members!
Michigan Ross Technology & Innovation Alumni Association sits down for an AI focused Tech Talk with Justin T. Huang centered on the rapid evolution of AI in real-world contexts and we would love for you to join the conversation (March 20, 2026, 12pm ET)
Session Summary:
The Generative Internet For two decades, Google search has been the primary gateway to online information, anchoring the digital economy of websites, users, and advertisers. The rise of generative AI and associated services like ChatGPT are already reshaping this paradigm, with profound implications for how knowledge is accessed, created, and monetized.
This talk considers what a generative internet means for users, content creators, and advertisers, weaving together stories, data, economic theory, and new findings from Dr. Justin T. Huang's research on how people interact with AI-mediated information and advertising. Beyond the immediate shifts in search and discovery, the discussion will raise broader questions about the future of the Internet and the incentives that sustain it. Additionally, the session will discuss how generative AI is being incorporated into the Marketing core curriculum at Ross and the opportunities and challenges that these technologies present in the classroom.
About Our Speaker:
Justin T. Huang is a researcher and LEO Lecturer of Marketing at University of Michigan Ross School of Business, where he teaches in the BBA, MBA, and MBAn programs. His research examines digital platforms, content creation, and the interactions between business & society, with interests spanning platform design, influencer marketing, advertising technologies, AI, and content moderation. His work has been published in leading journals including Marketing Science, Nature Human Behaviour, and Information & Management. His groundbreaking research on the economic costs of anti-Asian racism during the COVID-19 pandemic shaped public discourse and was covered by NBC, NPR, the Associated Press, Washington Post, and The Hill. His other research projects examine marketing applications of generative AI, the role of language in influencer marketing, the dynamics of live streaming platforms, and political bias in content moderation on social media.
In addition to his teaching and scholarship, Huang is a regular commentator on business and technology trends. He has been featured in interviews with Good Morning America, The Detroit News, Axios, Nikkei, the Australian Broadcasting Corporation, and NPR on topics including TikTok regulation, social media trends, online platform governance, and the Asian American experience. He also collaborates with businesses and nonprofits through Ross’s action-based learning programs.
Dr. Huang received his Ph.D. in Marketing from the Stanford Graduate School of Business, and dual B.S. in Mathematics and B.A. in Economics from the University of Maryland.
Session Details:
Date: Friday, March 20, 2026
Time: 12:00pm EST
Location: Virtual Webinar (RSVP below for your link to join)
Hosted By: The Michigan Ross Technology & Innovation Alumni Association
Note: This event is open to all. Everyone is welcome to register.
We look foward to connecting with you soon and Go Blue!!
