The Ross Alumni Tech & Innovation Group is pleased to open up its next Video Conference Tech Talk to the larger NYC alumni community. Join us at 12 noon February 27th for "Crack the Stack: How to optimize your Martech ROI" with Derek Martin - Digital Marketing and CRM expert.
This 20 min presentation w 20min Q&A lays out the marketing stack's basic components, highlights why its so hard to get a stack right, and provides 4 ways to optimize your efforts and ROI. Registration to reserve your spot, space is limited.
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About the speaker: Derek has over 20 years of experience leading marketing, operations, and consulting teams with companies like American Express, MetLife, and Laureate. He specializes in building customer-centric engagement solutions, award-winning marketing technology stacks and operations. Derek has also led digital transformation projects enabling advanced solutions in RPA, AI and ML. Derek is agile certified and Michigan Ross MBA '99.
