Futuring 101: Identifying and Exploiting Emergent Trends & Technologies
Friday, November 12, 2021
12:00 PM - 1:00 PM
Online: Zoom

Change can be scary, but it also represents a rich source of business opportunity. The key is knowing how to spot both the ‘megatrends’ (the obvious high-impact changes) and the ‘weak signals’ (the subtler signs of what may be coming around the corner) – and understanding how to translate them into new products, services and business models. In this workshop, you’ll learn how entrepreneurs and executives can successfully anticipate, and benefit from, emerging social, demographic, cultural and technology trends.

Ross Faculty and ZLI Entrepreneur in Residence Joshua Botkin, MBA '06, will lead the session.

Please contact Marc Ingram (goblue9397@gmail.com) with any questions.

Sponsor:Michigan Ross Alumni Club of Ann Arbor & Southeast Michigan
Speakers:Joshua Botkin
Career Interest:None specified
Web Tags:None Specified

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