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“Marketing 2020: Harnessing Disruption for Business and Brand Growth”

Ross School of Business, University of Michigan, Ann Arbor, April 6-7 2018

Supported by the Yaffe Initiative Fund of the Marketing Area at Ross.


This 1-day marketing symposium at the Ross School of Business in Ann Arbor (April 7), in partnership with the Forbes CMO Network, will feature top Ross alumni in CMO/CEO positions sharing their experiences about "Harnessing Disruption for Business and Brand Growth.” It will include presentations and panels on how marketers can harness the many disruptive forces around us – in technology and consumer needs, to name just two – to grow new businesses and brands, and to make existing ones more relevant. The themes for this Forum include: Opportunities and Threats from new technologies and data; Using Entrepreneurial Marketing to create new revenue streams for businesses and new brands; and the challenges of keeping brands relevant amid the many disruptions today. Given that the MBA class joining us next year will be the class of 2020, we have chosen our umbrella theme to be “Marketing 2020: Harnessing Disruption for Business and Brand Growth.” By actively engaging with students, faculty, and other alumni on this topic, our speakers will seek to bridge the practical and academic worlds of marketing, sharing their perspective and knowledge with the next generation of marketing and advertising leadership. 


SPEAKERS: Sanket Amberkar, SVP, Marketing, Falkonry; Carlos Becil, CMO, Coach/Tapestry; Samantha Goldman, Head of Enterprise Marketing, Lyft; Jeannine Haas, CMO, Gulfstream Aerospace; Maurice Herrera, Ex-CMO Weight Watchers; Matt Jauchius, CMO, Fifth Third Bank; Seth Kaufman, President, North America Nutrition, Pepsico; Tom Lewand, CEO, Shinola; Mark-Hans Richer, CMO, Fortune Brands; Nicole Smith, Ex-CMO Dallas Wings.


Speaker lineup subject to change.


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