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Maureen Morrin

Maureen Morrin, an associate professor of marketing at Rutgers University, conducts research on a variety of topics that impact the consumer decision making process including branding, atmospherics (e.g., scent and touch), and financial decision making.  Her dissertation, which examined the impact of brand extensions on parent brand memory retrieval, was awarded an honorable mention by the American Marketing Association and was subsequently published in the Journal of Marketing Research. Her research has been published several other journals such as the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Public Policy and Marketing.  She is currently the recipient of a grant from the NASD Investor Education Foundation to explore the effects of plan structure on investing for retirement.  She has won the Rutgers School of Business Superior Achievement Awards in both Teaching and Research. Professor Morrin is a graduate of New York University (Ph.D.), where she was a Consortium Fellow and won an Outstanding Teaching award as a Ph.D. student.  She also is a graduate of Thunderbird, the American Graduate School of International Management (MBA), and Georgetown University (BSFS).  Her corporate work experience includes fives years in packaged goods advertising and brand management.  

Joann Peck

Joann Peck is an assistant professor of marketing at the University of Wisconsin-Madison.  Peck received her Ph.D. from the University of Minnesota and also holds a B.S. in secondary education from the University of Michigan and an MBA from the University of Wisconsin-Madison.  Prior to joining the UW marketing department, she was a visiting professor at the University of Chicago.

Her primary research interests are in the consumer behavior area, particularly involving the sense of touch or haptics. Her work looks at aspects of the object (some objects encourage touch more than others), aspects of the situation (in various media such as the internet touch is unavailable) and individual differences (some people prefer haptic or touch information more than others) to examine motivations for haptic exploration. Professor Peck also has an interest in consumer- company relationships. She has published in the Journal of Consumer Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Retailing and the Journal of Business Research. She has just so-authored (with Terry Childers) a sensory review chapter in the Handbook of Consumer Psychology. Peck has also reviewed for the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, the Journal of Retailing and the National Science Foundation.

Phone Number: (608) 262-3603
Mailing Address: Room 3114 Grainger, 975 University Avenue, Madison, WI


Laura Peracchio

Laura Peracchio (Ph. D., Northwestern University) is Professor of Marketing at the University of Wisconsin - Milwaukee. Laura received her Ph.D. from Northwestern University and a dual BA and BSE from the Wharton School and the College of Arts and Sciences at the University of Pennsylvania.  Laura’s areas of research interest are focused on consumer information processing including visual persuasion, language and culture, and food and nutrition issues. Her work has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Advertising. Laura is currently serving a second term as Associate Editor of the Journal of Consumer Research.  She is Immediate Past President of the Society for Consumer Psychology and Treasurer of the Association for Consumer Research.  

Joan Meyers-Levy

Joan Meyers-Levy

Joan Meyers-Levy is Professor of Marketing at Carlson School of Management, University of Minnesota. Her research interests encompass a variety of consumer-related issues such as persuasion, people’s processing of visual, verbal, and other sensory information, their use of alternative types or styles of information processing, and how ad or environmental contextual factors (e.g., music, room height) as well as various individual difference factors (e.g., gender, self-construal) affect people’s processing and responses. Joan has published her work in leading outlets such as Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. She has been actively involved in numerous marketing-related professional organizations and conferences and was recognized for her extensive research contributions with the Society for Consumer Psychology Fellow Award.  

Priya Raghubir

Priya Raghubir is Professor at the Haas School of Business, University of California at Berkeley. Prior to joining Berkeley, she was at the Hong Kong University of Science and Technology from 1994-1997. She did her Ph.D. in Marketing from New York University, an MBA from the Indian Institute of Management, Ahmedabad, and an undergraduate in Economics from St. Stephen's College, Delhi University. Prior to doing her PhD, Priya worked with Jardine Fleming and Citibank in Hong Kong and India from 1985-1990.

 Her theoretical research interests are in the areas of visual perception, memory, health risk, and the subjective value of prices and money as applied to the domains of questionnaire design, pricing, packaging, and communications. She has published over 40 papers, including articles in the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Marketing Science. She is on six Editorial Boards, and has given almost 100 academic presentations. Her teaching interests are in the area of Marketing Research, Consumer Behavior, and Marketing Strategy. She has taught at the undergraduate, MBA, and PhD levels at the Haas School of Business, as well as done executive education in India, China, as well as for companies in the U.S., including Google, and BIORAD.