Skip to main contentUniversity of Michigan Business School Skip to site wide navigation barSkip to page navigation bar
Home    Agenda  
Search
 

 

SCHEDULE

Thursday, June 19, 2008

6:00 Welcome Dinner Barbecue and Jazz Band

Friday, June 20, 2008

8:30-9:00 Introduction

9:00-10:00 Rachel Herz keynote talk on Smell

10:00-10:15     Break

10:15 - 11:45   Session I (Smell)

Session chair:  May Lwin
(3 speakers: 20 minute talks + 30 minutes discussion)
Speakers:  Maureen Morrin:  "Scent Marketing Research:  An Overview"
                  Mark Peltier:  "The Use of Environmental Aroma and Interior Design"
                  Harald Vogt:  "Commercial Applications of Scent for Marketing and Branding Purposes"
Discussant:  Chebat

11:45-1:15 Keynote talk and lunch (Roberta Klatzky on Haptics)

1:15-3:15 Session II (Touch)

(3 speakers: 20 minute talks + 30 minutes discussion)
Speakers:  Joann Peck:  "Does Touch Matter?  Insights from Haptic Research in Marketing"
                  Terry Childers:  "Considerations in the Affective Based Evaluation of Products Through Touch"
                  Andrea Morales:  "That's Disgusting! Understanding the Role of Disgust and Touch in Consumer Decision
                                                Making"

3:15-3:30 Break

3:30-5:00 Session III Audition

(3 speakers: 20 minute talks + 30 minutes discussion)
Session Chair: Joan Meyers-Levy
Speakers:  Darren Dahl:  "The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast
                                          Advertising" 
                  Eric Yorkston:  "You're not from around here, are you?  The role of spokesperson accent in message
                                           processing"
                  David Luna:  "...And how do you spell that?  Consumer Responses to Brand Names Presented
                                         Auditorily"

6:00 Dinner at Michigan League


 

Saturday, June 21, 2008

8:00 10:00 Session IV (Vision)

(4 speakers: 20 minute talks + 40 minutes discussion)
Speakers: Priya Raghubir:  "Visual Perception: An Overview"
                 Amitava Chattopadhay &  Gerald Gorn:  "Differences and Similarities in Hue Preferences between Chinese
                                                                                  and Caucasians"
                 Barbara Kahn & Xiaoyan Deng:  "Is Your Product on the Right Side? The Location Effect on Consumer
                                                                     Responses to Package Design"
                 Eric Greenleaf:  "Does Everything Look Worse in Black and White?  The Role of Monochrome Images
                                            in Consumer Behavior"


Discussant: Raghubir

10:00-10:15 Break

10:15-11:45 Session V (Taste)

(3 speakers: 20 minute talks + 30 minutes discussion)
Speakers: Aradhna Krishna:  "Delicious:  An Overview of Taste and Consumption Research in Marketing
                 Joey Hoegg:  "Branding and Sensory Perception:  There is Some Accounting for Taste"
                 Pierre Chandon:  "Quantity Estimation Biases:  Sources, Effects on Purchase and Consumption,
                                               and Remedies"
Discussant: Chakravarthi

11:45-1:15 Keynote Talk and lunch (Paul Rozin)

1:15-1:30 Break

1:30-3:30 Session VI (The Future)
Break-out session organized by sense
Rooms:  Audition - W2762,   Smell - W2754/2746,   Touch - W2744/2736,   Vision - W2722/2730,  Taste - W2719

3:30-4:30 A Madeleines and Tea Wrap-up

6:00  Dinner at Zanzibar for those staying till Sunday.

8:30  Cocktails at Aradhna's house