http://www.bus.umich.edu/rossthought/ Ross Thought in Action provides content for business leaders, thought leaders, and the media. Our editorial team focuses on research that is clearly applicable to organizations and presents text, video, and audio features about faculty and ideas. We update this page frequently, and we send an email newsletter to subscribers every other month. en-us RossNews17234 http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=17890 A new study by marketing and psychology professor Norbert Schwarz finds exposure to public sneezing and coughing influences Americans' views about the healthcare system and government spending on flu research. RossNews17651 http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=17651 To compensate for the sour economy, most companies are cutting costs. But in many cases, management may be going too far and pulling back on investments that actually could lead to growth. Jeff DeGraff, professor of business administration, explains why now is the time to ramp up innovation and pursue growth opportunities, not retreat from them. RossNews17701 http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=17701 Professor C.K. Prahalad, who was just named the most influential business thinker in the world for the second year in a row by Thinkers 50, set forth his vision for "India at 75" during the Ross School's premier India Business Conference. Radical innovation is required to transform one billion people into the largest opportunity the world has ever seen, he says. RossNews17457 http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=17457 Professors Scott DeRue and Maxim Sytch have partnered with The Washington Post's On Leadership section to deliver "The Leadership Seminar," an online discussion group that links the MBA classroom to the global business community. Ross students enrolled in the course "Leading People and Organizations"; will be encouraged to participate in the group by connecting research-driven insights from class and their own personal experience to current leadership issues, successes and failures, and the big challenges facing society. RossNews17533 http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=17533 Management forecasts of earnings (MFEs) in investor communications are an important source of information for market participants. But they also are open to abuse by opportunistic managers seeking to manipulate the market. New research by accounting professor Gregory Miller offers recommendations to more effectively deploy MFEs and optimize their value to investors and analysts. RossNews17370 http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=17370 While traditional advertising is still the main driver of product sales, blogging and other new media are fast becoming predictors of market outcomes -and managers would do well to include them in sales forecasting models. In the study "Marketing Activity, Blogging, and Sales" marketing professor Puneet Manchanda finds that while advertisers have no direct control over the content of blogs, they can produce an indirect effect on the bottom line by providing new content for these outlets. RossNews17632 http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=17632 Strategy professor Linda Lim ponders the rationale behind the Obama administration's tariff on Chinese tires. While the dollar amount involved is small, the move could have much wider implications than anticipated, Lim says. RossNews17699 http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=17699 China's dramatic economic expansion requires some tweaking of long-held industry evolution models that predict winners and losers. Strategy professor Brian Wu's latest research examines why younger companies in China may report better productivity - but also face higher failure rates - than more established firms. RossNews17631 http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=17631 Eastern Europe's fast transition from communism to a free-market economy provides ample data for economists to test some long-held theories. New research by Jan Svejnar examines the performance of former state-owned companies in the free market and shatters some widely held assumptions on foreign ownership. Svejnar is a professor of economics and public policy. RossNews17630 http://www.bus.umich.edu/NewsRoom/ArticleDisplay.asp?news_id=17630 The nation of Israel is often in the news, and not always for reasons its government appreciates. Foreign ministry officials, worried that media coverage of ongoing conflict creates a false perception of the country as militaristic and austere, recently embarked on a campaign to recast Israel's brand. Marketing professor Rajeev Batra's case study "Branding Israel" examines how the nation is attempting to change its image.