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About Ross Thought in Action
Ross Thought in Action provides content for business leaders, thought leaders, and the media. Our editorial team focuses on research that is clearly applicable to organizations and presents text, video, and audio features about faculty and ideas. We update this page frequently, and we send an email newsletter to subscribers every other month.
Eight Steps for an Effective Climate Change Strategy
MAR 11, 2014
The environmental effects of climate change are going to impact business — supply chain logistics, infrastructure stability, asset allocation, public policy, and risk management. If your business doesn't have a climate change strategy, it should, says U-M Ross Professor Andrew Hoffman. Read this Conference Board Directors Notes paper to learn his eight steps for developing such a strategy, and see some success stories.
Read Paper // More about the Conference Board
Engaging with Dynamic Logos and "Smellizing" Food Through Pictures — The Latest in Sensory Marketing
FEB 27, 2014
U-M Ross Professor Aradhna Krishna pioneered the field of sensory marketing – the study of how to engage customers with visual, audio, tactile, olfactory, and taste cues. Her two latest research projects hit the areas of sight and smell. One study looks at how static logos can evoke a sense of movement to build engagement. The other finds that the right blend of pictures and suggestion can trigger an imagined smell, a concept known as "smellizing." Read more to see how Krishna blends the fields of marketing, psychology, and neuroscience to discover how marketers can better reach customers.
Read Article on Dynamic Logos // Read Article on Smellizing
Of Subtitles and Signals
FEB 27, 2014
Foreign films are often a tough sell, as are many culture-specific products. But new research by U-M Ross Professor Michael Jensen and PhD student Heeyon Kim shows how the right kinds of market signals resonate with certain audiences. Read to find out what they learned about movie audiences and why it matters who is communicating what.
Read Article // Read Paper
Early Life Economic Distress and Mental Health
FEB 26, 2014
Mental health disorders cause large economic losses in low-income countries, and several nations are starting to address the problem. But where and when should resources be directed? New research by U-M Ross Professor Achyuta Adhvaryu shows a causal link between a distressed economic environment at birth and psychological distress later in life. Read his blog post at the Center for the Study of African Economies to learn more.
Read Blog Post // Read Working Paper
The Rise of Coworking
FEB 25, 2014
Being away from office cubes and hierarchy suits many freelancers and remote workers. But many of them also say something's missing. Enter coworking spaces — locations that cater to remote workers and promote collaboration and a sense of belonging. Read what U-M Ross Professor Gretchen Spreitzer and PhD student Lyndon Garrett have found about this rising trend, and what traditional offices can learn from coworking spaces.
The National Academy of Engineering has elected Wallace Hopp, U-M Ross Senior Associate Dean for Faculty and Research, to join its ranks in recognition of his work applying physics principles to operations and supply chains. Also joining Hopp on the country's most prestigious engineering organization is Daniel Atkins, W.K. Kellogg Professor in Community Information, who teaches in U-M's College of Engineering and School of Information. Hopp has shown how factories, supply chain managers, and even hospitals can apply basic principles of physics to improve flow, save money, and make customers happier. Hopp is also Herrick Professor of Business, professor of Technology and Operations, and professor of Industrial and Operations Engineering. "Election to the NAE is particularly special because the voters, NAE members, are the most distinguished engineers in the country. So it's like being told by your heroes and role models that your work has made a difference," said Hopp. "It really means a lot to me."
A New Focus at Microsoft
FEB 4, 2014
U-M Ross Professor M.S. Krishnan takes a look at the likely new direction for Microsoft Corp. after the software giant named company veteran Satya Nadella its new CEO. Expect a shift in focus to product leadership, Krishnan says.
Read Blog Post
United We (Still) Stand
JAN 27, 2014
Are we living in a divided country? U-M Ross Professor Wayne Baker's new book, United America, tackles that question — and the conclusion might surprise you. Baker takes a look at what Americans truly value and the areas of common ground. Read more to find out what his surveys and research uncovered and why it matters.
Read Article // More About the Book
An Easy Way to Become a Better Leader
JAN 16, 2014
Want to become a better leader, manager, and boss? In this new video, U-M Ross Professor Susan Ashford shows an easy, effective way to start. Her strategy is outlined in a chapter she wrote in the new book, Experience-Driven Leader Development, which was co-edited by U-M Ross Professor D. Scott DeRue.
Spreading Joy and Scaling Culture
JAN 16, 2014
A unique work culture is what makes a lot of growing creative enterprises successful. But can that culture survive as the company expands, especially to new locations? A case study by U-M Ross Professor Paul Clyde explores how one company, Menlo Innovations, addressed that challenge and how it applies to other creative firms.
Read Article // Read Case Study // More Case Studies
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