University of Michigan Business School
The Michigan Difference. Leadership Through Action.

Education Michigan-Style

The Student Experience

MAP: A Defining Characteristic of a Michigan Education

MAP—Short for Multidisciplinary Action Projects—is the largest program of its kind in the nation and a defining characteristic of the Michigan MBA experience. Each spring more than 400 first-year Michigan MBA students participate in MAP, a seven-week, intense-immersion program that assigns teams of four to six students to work as consultants on real business problems with firms and nonprofits throughout the United States and the world.

Aravind Eye Hospital in Madurai, India
MAP students helped the renowned Aravind Eye Hospital in Madurai, India, develop a plan to retain staff. Aravind doctors perform more cataract and implant surgeries each year than any other hospital in the world and are recognized as providing the region’s gold standard of eye care.
Bob Bondurant School of High Performance
Another Michigan MAP team drew on lessons learned in human resources, finance and marketing to develop a plan for the high performance driving school located in Chandler, Arizona, to evaluate revenue-generating ideas. Team member Lisa Mazzoni said, “MAP is an opportunity to take what we learn in the classroom and make it understandable to a client.”
General Motors
A 1998 MAP team developed the framework for introducing General Motors’ Volunteer Plus program. The automaker donates money to nonprofit organizations for which GM employees have provided at least 50 hours of volunteer service. A 2003 MAP team followed up by developing plans to expand General Motors’ volunteer program internationally.

Nonprofit Board Fellows

Each year approximately 40 Michigan MBA students are selected to be Board Fellows. They contribute to nonprofit efforts in the arts and culture, healthcare, youth services and the environment by serving as non-voting board members in such organizations as La Sima Foundation in Oak Cliff, Texas, and the Woodrow Wilson Birthplace Foundation in Staunton, Virginia. The Board Fellowship preprogram is part of Michigan’s Nonprofit and Public Management Center, a joint project of the Business School, the Gerald R. Ford School of Public Policy and the School of Social Work.

La Sima Foundation
Ariel Anderson served on the board of La Sima Foundation, a community-based organization that serves the homeless and individuals with HIV/AIDS in the Oak Cliff area of Dallas. Anderson helped La Sima expand its financial base.
Woodrow Wilson Birthplace
Sarah Davis helped the Woodrow Wilson Birthplace Foundation move forward with plans for the
$15 million Woodrow Wilson Presidential Library. Davis’ assignment: To build an operating and capital budget for a 21,000-square-foot museum and presidential library expected to attract 100,000 or more visitors annually when it opens in 2006 or 2007.

The Spirit of Competition: A Michigan Tradition

Michigan’s Muses Excel in Marketing
A three-student brand management team from the Business School—“The Muses”—took top honors at the U.S. L’Oreal Marketing Award Competition in New York City in April. Teams oversaw and were evaluated on plans to launch L’Oreal’s Biotherm brand, from packaging design to the communications campaign.
Students Win First-place, $20,000 in Ethics Competition
Michigan Business School students won the $20,000 first-place prize in the Walter V. Shipley Business Leadership Case Competition “Meeting Ethical Challenges in the Business World” held in March. The team presented the winning course of action when asked “What would you do if you were Roger Dermodei, CEO of Kraft Foods Inc., which is facing a number of marketplace challenges, including increased competition and negative publicity related to the nation’s obesity epidemic?”
Michigan Students Win 3rd International Championship
The Business School Delta Epsilon Chi (DEX) Quiz Bowl team won its third international championship in April. The Michigan team, which has dominated the Quiz Bowl event since the chapter was founded four years ago, also won in 2001 and 2003.