John D. C. Little Festschrift
June 7, 2009

The INFORMS Society of Marketing Science (ISMS), in collaboration with MIT and the Stephen M. Ross School of Business at the University of Michigan, is pleased to announce a Festschrift in honor of John D. C. Little for his contributions to the science of marketing.

The Festschrift will take place at the Ross School in Ann Arbor immediately following the INFORMS Marketing Science Conference. We plan a one-day celebration beginning with a banquet the evening of Saturday, June 6. On Sunday, June 7, according to John's wishes, we are inviting authors to present publishable-quality papers on topic areas in which he has worked, including decision support systems, choice models, advertising models, media models, marketing-mix models, OR-type algorithms, adaptive control and related issues.

John has suggested we also include a special category for papers that "he wishes he had written." These papers should comprise new research, not a retrospective review of his contributions.

We plan to publish Festschrift papers in a volume dedicated to John. Publication in this Festschrift will not preempt publication in Marketing Science, Management Science, or Journal of Marketing Research should authors wish to submit to those journals. Editors for these journals have agreed to this special arrangement.

FESTSCHRIFT CALL FOR PAPERS

There will be three sessions of three papers each. Some will be invited, but most will be selected by an advisory board based on abstracts.

  Festschrift abstract submissions were due:
    November 1, 2008

  Authors must commit to:
        present their paper at the Festschrift-based conference
        have a working paper completed by May 1, 2009
        allow their paper to be published in a Festschrift
         (authors will retain copyright to their works for future publication)

  Abstract length is to be between 1-2 pages
    preferably submitted in a .pdf format

  Email submissions to:
        John Hauser / jhauser@mit.edu or
        Glen Urban / glurban@mit.edu
    Indicate "Festschrift Proposal" on the subject line of your email

Advisory board members: John D. C. Little, Makoto Abe, Eric Anderson, Eugene Anderson, Peter Fader, Fred Feinberg, Peter Guadagni, John Hauser, Robert Klein, James Lattin, Gilles Laurent, France Leclerc, Gary Lilien, Leonard Lodish, Leigh McAlister, David Montgomery, Donald Morrison, John Roberts, Steven Shugan, Alvin Silk, Glen Urban, and Robert Zeithammer.