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2009 INFORMS Marketing Science Conference
June 4-6, 2009
Stephen M . Ross School of Business
University of Michigan
Ann Arbor, Michigan   USA
 
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Doctoral Consortium
Wednesday, June 3, 2009

DOCTORAL CONSORTIUM REGISTRATION IS CLOSED

To submit your application for the Doctoral Consortium
        Register for the 2009 INFORMS Marketing Science Conference

        Fill out the Consortium Registration Form and save as
          LASTNAME_Firstname.pdf
          (e.g., "Robert Smith" would be SMITH_Robert.pdf;)
        Submit registration form and requested photo
          (photo requirements are on registration form)
          via email to
 mks2009consortium@umich.edu with
          "2009 Doctoral Consortium"in the subject line by
          Wednesday, April 1, 2009
.
        Accepted applicants will be notified
          by Wednesday, April 15, 2009.

Consortium registration will admit you to the Consortium presentations and meals on the program.

There is no separate registration fee for the Doctoral Consortium.

If the number of registered students exceeds capacity, the following criteria will be considered in determining the final list of attendees:
        Date of application
        Number of ISMS Consortiums previously attended
        Expected graduation date
        Number of students applying from your university

 

Link here to
RESERVE YOUR ROOM
in
Mosher-Jordon Hall.
Locate
INFORMS
Mktg Science Conference
on the page and click for
on-line reservation request.

Benefits:
In the heart of UM Campus
Within walking distance of
   downtown Ann Arbor
The location of all
   consortium participants

Networking opportunity
   with future peers
Rates:
Single $65
Double: $43 Per Person
1 Time Admin Fee: $3.50
 

 

 

 

 

Consortium Schedule
8-10am Consortium Registration & Continental Breakfast
10am-12pm
Plenary Session
Welcome to the Marketing Science Consortium
    Eugene W. Anderson, U of M - Ross
    Sridhar Moorthy, U of Toronto - Rotman

  The Marketing Science Society
    Richard Staelin, Duke - Fuqua
       President of ISMS

  The Creative Process in Research: Where Do Ideas Come From?
Panel Discussion with Professors:
    John D.C. Little, MIT - Sloan
    Pradeep K. Chintagunta, Chicago - Booth
    Miguel Villas-Boas, Berkeley - Haas
    Moderator: Sridhar Moorthy, U of Toronto - Rotman

  The Science & Art of Publishing
Panel Discussion with Editors:
    Marketing Science:
         Eric T. Bradlow, U of Penn - Wharton
    Quantitative Marketing and Economics:
         Rajiv Lal, Harvard
    Journal of Marketing Research:
         Tulin Erdem, NYU - Stern
    Management Science:
         Preyas S. Desai
, Duke - Fuqua
    Moderator: Fred Feinberg
, U of M - Ross
  Keeping Your Feet on the Ground: Interacting with Practitioners
    Russell S. Winer, NYU - Stern
       Executive Director Marketing Science Institute
12-1:30pm Lunch
1:30-3pm
Break-out Sessions
Session A: CRM
    Anand V. Bodapati, UCLA - Anderson
    Werner J. Reinartz, INSEAD
    Scott A. Neslin, Dartmouth - Tuck

Session B: Retailing
    Eric T. Anderson, Northwestern - Kellogg
    Preyas S. Desai, Duke - Fuqua
    Karsten Theil Hansen, UCSD - Rady

Session C: Dynamic Effects in Marketing
    Bart J. Bronnenberg, Tilburg
    Andrew Ching, U of Toronto - Rotman
    Miguel Villas-Boas, Berkeley - Haas
3-3:30pm PM Break
3:30-5pm
Break-out Sessions
Session A: Behavioral Marketing Models
    Wilfred Amaldoss, Duke - Fuqua
    Aradhna Krishna, U of M - Ross
    Dmitri Kuksov, Washington U St. Louis - Olin

Session B: Online Marketing & Consumer-Generated Media
    Dina Mayzlin, Yale
    Avi Goldfarb, U of Toronto - Rotman
    Kannan Srinivasan, Carnegie Mellon - Tepper

Session C: Recent Advances in Empirical Methodology
    Greg M. Allenby, Ohio State - Fisher
    Pradeep K. Chintagunta, Chicago - Booth
    Wesley Hartmann, Stanford
5-8pm Dinner & Event



For more information, please contact us at: mks2009@umich.edu