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IC1: Visual Marketing
2005 CONFERENCE / POSTERS

   

 

 

 

  Jaap Boter / Vrije Universiteit Amsterdam
      Extending Acquisition Pattern Analysis to Hedonic Consumables
 Adam Brasel / Boston College
      A Blind Mind's Eye: Perceptual Defense Mechanisms and Aschematic Visual Information
 Hyejeung Cho / University of Michigan
      Consumer Misattribution Effects in Virtual Product Presentation Environments
 Joey Hoegg / University of Florida
      Taste Perception: More (and Less) than Meets the Tongue
 Thales Teixeira / University of Michigan
      Modeling Patterns of Hterogeneity in Eye Movements in a TV Commercial
 Ralf van der Lans / Tilburg University
     Control of Consumer Attention: Stimulus and Memory Effects on Brand Search

   
    2005 CONFERENCE
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