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Fred Feinberg

Fred Feinberg

D. Maynard Phelps Collegiate Professor of Marketing

Ph.D., Massachusetts Institute Of Technology
S.B., Massachusetts Institute Of Technology

Prof. Feinberg's research examines how people make choices in uncertain environments.  His work focuses on using statistical models to explain complex decision patterns, particularly involving sequential choices among related items (e.g., brands in the same category) and dyads (e.g., people choosing one another in online dating).  He also works in mathematical psychology, Bayesian econometrics, dynamic programming, as well as models of advertising and consumer variety-seeking. He is Co-Editor of Marketing Science and formerly Senior Editor for Marketing at Production and Operations Management and Associate Editor at Journal of Marketing Research,. With Tom Kinnear and Jim Taylor, he is author of Modern Marketing Research: Concepts, Methods, and Cases.

Fred Feinberg
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Office Location: R5324

Phone: (734) 764-4711
Fax: (781) 459-6052
Personal Site
Google Scholar Site

Working Papers | Faculty Vita
Marketing Web Site