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Rajeev Batra

Rajeev Batra

Sebastian S. Kresge Professor of Marketing & Director of Yaffe Center for Persuasive Communication;

Ph.D., Stanford University
M.S., University Of Illinois
MBA, Indian Institute Of Management
B.A., University Of Delhi

Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging markets; emotional advertising: processes, role, measurement and effects; consumers' attitude structure toward brands and brand personality; repetition effects; and advertising budgeting.

Rajeev Batra
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234

Office Location: R5336

Phone: (734) 764-0118
Fax: (734) 936-8716
Google Scholar Site

Working Papers | Faculty Vita
Marketing Web Site