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Venkatram Ramaswamy
Professor of Marketing and Computer and Information Systems
Ph.D., University Of Pennsylvania
B. Tech, Indian Institute Of Technology, Chennai
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Venkat Ramaswamy is Professor of Marketing and Hallman Fellow of Electronic Business, and Director of the Executive Education Global Center for Co-Creation at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized thought leader, idea practitioner, and an eclectic scholar with wide-ranging interests in innovation, strategy, marketing, branding, IT, operations and the human side of the organization. He is a prolific author of numerous articles, including the popular Harvard Business Review article Co-opting Customer Competence and the award winning Sloan Management Review article The New Frontier of Experience Innovation (both with C. K. Prahalad), as well as a sought-after speaker and mentor to global firms. His award-winning book, The Future of Competition: Co-Creating Unique Value with Customers (with C.K. Prahalad) introduced Co-Creation as a revolutionary business concept. He has helped several organizations across US, Europe, Asia, and Latin America conceive and execute new business ideas through co-creation, and build management capabilities for co-creation inside their organizations. His latest book is Co-Creating the Future: The Power to Ignite Sustainable Growth (with Francis Gouillart). |
Venkatram Ramaswamy
Stephen M. Ross School of Business
University of Michigan
701 Tappan St.
Ann Arbor, MI 48109-1234
Office Location: R5440
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Phone: (734) 763-5932
E-Mail: venkatr@umich.edu
Personal Site: www.venkatramaswamy.com
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Working Papers
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Marketing Web Site
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