|
Friday, May 2, 2008 |
|
|
5:30 p.m. - 8:00 p.m. |
Reception at
the Michigan League, Vandenberg Room |
| |
|
|
Saturday, May 3, 2008 |
|
|
8:00 a.m. - 9:00 a.m. |
Registration
and continental breakfast, outside of 2760 Wyly Hall |
| |
|
|
9:00 a.m. - 11:45 a.m. |
Conference
sessions, 2760 Wyly Hall |
|
9:00 a.m. - 9:15 a.m. |
Opening remarks |
| |
|
9:15 a.m. - 10:00
a.m. |
Cognitive psychology and neuroscience
of aging |
|
Angela Gutchess, Brandeis
University and Massachusetts General Hospital |
|
10:00 a.m. - 10:15
a.m. |
Break |
|
10:15 a.m. - 11:00
a.m. |
Consumption across the lifespan |
|
Michael Hurd,
RAND |
|
Susann Rohwedder,
RAND |
|
11:00 a.m. - 11:45
a.m. |
Decision making |
|
Ellen Peters, Decision Research and University of Oregon |
| |
|
|
11:45 a.m. - 1:00 p.m. |
Lunch, 0750
Wyly Hall |
| |
|
|
1:00 p.m. - 5:00 p.m. |
Conference
sessions, 2760 Wyly Hall |
|
1:00 p.m. - 1:45 p.m. |
Retirement planning and evidence for
rationality |
|
Gary Burtless, The Brookings Institution |
|
1:45 p.m. - 2:15 p.m. |
Health and medical decisions |
|
Judith Ann Shinogle, University of Maryland |
|
2:15 p.m. - 2:45 p.m. |
Break |
|
2:45 p.m. - 3:30 p.m. |
Aging, cognitive ability, and
financial literacy |
|
Tyler Shumway, University of Michigan |
|
Robert Willis, University of Michigan |
|
3:30 p.m. - 4:15 p.m. |
Intergenerational transmission of
possessions and disposition of possessions |
|
Eric Arnould, University of Wyoming |
|
Linda Price, University of Arizona |
|
4:15 p.m. - 5:00 p.m. |
Seniors in advertising |
|
Lori Bitter,
JWTBoom |
|
|
|
|
6:00 p.m. |
Dinner at
Zanzibar (for conference speakers) |
| |
|
|
Sunday, May 4, 2008 |
|
|
7:45 a.m. - 8:30 a.m. |
Continental
breakfast, outside of 2760 Wyly Hall |
| |
|
|
8:30 a.m. - 12:00 p.m. |
Conference
sessions, 2760 Wyly Hall |
|
8:30 a.m. - 9:15 a.m. |
Vulnerability to deceptive
advertising |
|
Catherine Cole, University of Iowa |
|
9:15 a.m. - 10:00
a.m. |
Age branding |
|
H. Rick Moody, AARP |
|
10:00 a.m. - 10:15
a.m. |
Break |
|
10:15 a.m. - 11:00
a.m. |
Brand loyalty |
|
Gilles Laurent, HEC Paris |
|
Raphaëlle Lambert-Pandraud, ESCP-EAP |
|
11:00 a.m. - 11:45
a.m. |
Designing products for older
consumers: A human factors perspective |
|
Neil Charness, Florida State University |
|
11:45 a.m. - 12:00
p.m. |
Concluding remarks |
|
|
|
12:00 p.m. |
Conference ends |
