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At Ross, our three-year academic program takes a distinctive approach to giving you the knowledge and skills you need.

Active Learning
The best way to learn is by doing. We take this concept seriously, and itís a vital part of your BBA education. Ross emphasizes hands-on experiences: You can work with real companies on creating strategies; learn about stock trading on our fully functional model trading floor; and even get support and funding for your entrepreneurial idea from the Zell Lurie Institute.

Positive Business
Business can and should be a force for good in the world. This is one of our core beliefs. Itís the theme of the introductory class that every Ross sophomore takes. It thrives in special institutes at Ross like the Center for Positive Organizations and the Erb Institute for Global Sustainable Enterprise. It is integral to the entire BBA program, both inside and outside the classroom.

Learning to Lead
Opportunities to develop your leadership skills are present throughout the Ross BBA experience. You can take charge on team projects, and help direct one (or more) of our student clubs. The Ross Leadership Initiative strengthens your skills with a series of special programs, in which youíll be challenged to deal with a mock business crisis, help with a real-world project to improve life in Detroit, and more. At Ross, youíll go from being one of the group to the one leading the group.

In our unique integrative semester, you look at a set of cases from different business perspectives. And you round out your education with a capstone course that can be research-centric, career focused, or an integrated academic experience

At a Glance





Explore subjects like languages, sciences, or liberal arts throughout the university

Get grounded in the fundamentals of positive business at Ross

Study business from multiple perspectives (integrative semester); choose to spend a semester abroad

Wrap up electives and integrate everything with a capstone course








First year writing requirement;
Econ 101;
27 credits; grade ďCĒ or better
(High School see more here; U-M student see more here)

Business & Leaders: The Positive Difference
(BA 200)

Managerial Accounting
(ACC 301)

Professional Communication Strategies (BCOM 350)

Optional intercultural learning experience, e.g., study abroad.

Corporate Strategy (STRAT 390)

Capstone course

Financial Accounting (ACC 300)

Intro to Business Communication
(BCOM 250)

Business Law & Ethics
(BL 300)

Floating Core courses

Floating Core courses


Business Analysis & Statistics
(TO 301)

Business Strategy
(STRAT 290)

Behavioral Theory in Management
(MO 300)





Floating Core courses

Operations Management
(T0 313)

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  Core Courses
  Integrative Semester
  Floating Core Courses:
  Applied Economics (BE 300)
Financial Management (FIN 300)
Marketing Management (MKT 300)
Business Information Systems (TO 300)

120 Credits = BBA Degree

58+ business credits
54+ liberal arts credits*
8+ business or liberal arts coursework credits

*liberal arts subjects include languages, natural and applied sciences, humanities, and the arts.

See more detailed course listings and requirements here.