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  • Puneet Manchanda
  • Marketing Area Chair
  • Welcome to the Marketing Area at the University of Michigan’s Stephen M. Ross School of Business! The Marketing Area aims to make fundamental contributions to the field of Marketing and its associated base disciplines.    (more)

    The field of Marketing is concerned with developing an understanding of how consumers and producers interact in markets. Our approach to developing this understanding (and scholarship in general) is inclusive, i.e., not restricted to a specific paradigm or methodology or base discipline. For example, our faculty members and doctoral students collaborate with researchers in Psychology, Statistics, Economics and Engineering. Research in Marketing at Ross has a substantive focus, addressing both basic (e.g., the “pain” of paying experienced by a consumer, the role of senses in customer perception and behavior) and applied (e.g., management of a brand portfolio, the measurement of consumer satisfaction) questions. Faculty members at Ross have also developed and/or applied a broad range of methodologies such as understanding scale usage, methods to predict product adoption and to quantify consumers’ dynamic (inter-temporal) tradeoffs. Finally, Marketing faculty members also focus on making contributions to our understanding of consumers and firms in specific industry verticals such as retailing, hi-technology, gaming/gambling and consumer packaged goods. This has resulted in Ross faculty members playing an important role in shaping the direction of research across the Marketing field by their participation in journal editorial boards and professional societies. A high level of productivity also complements the relevance and impact of the research at Ross - the Marketing Area has been among the top ten schools in North America from 2006 to 2011 (based on the University of Dallas’ research rankings).

    Besides the creation of knowledge, the faculty members in the Marketing Area also disseminate this knowledge via a “full service menu” of courses and initiatives in the BBA, MBA, PhD and Executive Education programs. The courses range in focus from strategic (e.g., Strategic Marketing Planning) to foundational (e.g., Consumer Behavior) to execution and implementation (e.g., Digital Marketing, Sales Management) to methodology (e.g., Marketing Engineering) to industry verticals (e.g., Services, Social Marketing) to cutting-edge topics (e.g., Co-Creation, Sensory Marketing, Consumer Neuroscience). As a result, current students, recruiters and the business world at large have continually recognized the Marketing program at Ross as a top program (ranked 5th by US News and World Report in 2012, and 11th by Bloomberg Business Week in 2012 for the MBA program, 2nd by US News and World Report in 2011 for the BBA program and awarded an A+ by Bloomberg Business Week in 2011 for the Executive MBA program). Our placement record continues to be outstanding, with our students obtaining positions in top firms in areas such as Consulting, HiTechnology, Consumer Packaged Goods, Retailing, Business-to-Business and Services.

    All this is possible because of active participation in the life of the Area by all our constituents – students, support staff, faculty members, recruiters and alumni. This high level of engagement is sustained by our centers (e.g., the Yaffe Center for Persuasive Communication), annual conferences (e.g., the Marketing Symposium) and classroom speakers, helping to build deep relationships between industry and academia. Academic interactions are fostered via our weekly Marketing Seminar Series and informal research lunches, the annual Decision Consortium, and a variety of special interest conferences.

    The Marketing Area website has been created and organized to give you a sense of the excitement and energy that permeates all our events and activities. I do hope that you will spend some time with us!   (less)


Marketing@Ross Twitter Feed



Congratulations to Rajeev Batra, recipient of the 2014 CORE Award (Contribution to the Research Environment).


Venkatram Ramaswamy has received an Outstanding Paper award for “Strategy and Co-Creation Thinking,” published in Strategy & Leadership in 2013. Congratulatons Venkat!


Congratulations to Venkatram Ramaswamy on his new book "The Co-Creation Paradigm" with former Ross PhD student Kerimcan Ozcan (Stanford University Press).


Congratulations to Kanishka Misra on his paper entitled, “Consumption, Income Changes and Heterogeneity: Evidence from Two Fiscal Stimulus Programmes” with Paolo Surico (London Business School), which was accepted for publication in the American Economic Journal: Macroeconomics. The paper examines the impact of 2001 and 2008 US Tax rebates on changes in consumer spending.


Professor Scott Rick has won the 2014 Award for BBA Teaching Excellence. Congratulations to Scott for receiving this well-deserved honor!


Congratulations to Jenny Olsen for receiving the Rackham Predoctoral Fellowship. The Rackham Predoctoral Fellowship supports outstanding doctoral students who have achieved candidacy and are actively working on dissertation research and writing. This is a prestigious award where students were nominated from different schools across the campus and the winners were selected at the university level. The award committee seeks to support students working on dissertation that are unusually creative, ambitious and risk-taking. We are very proud that Jenny's dissertation has received such an honored recognition.

Another congratulation is going to Rob Smith for receiving the Emeritus award, a school-level award that recognizes a business doctoral graduate with an outstanding dissertation. Rob also received the Rackham Predoctoral Fellowship two years ago.


The Marketing Area Student Award Winners are now posted on this site under the BBA and MBA tabs.  Congratulations to this year's awardees!


Congratulations to Peter Lenk for earning a spot on the American Marketing Association's list of top contributors to the premier marketing journals.


Congratulations to Jenny Olson for winning the Best Student Poster Award at the Society for Judgment and Decision Making Conference!  The award is for her research with Scott Rick, “A Penny Saved is a Partner Earned: The Romantic Appeal of Savers”.  We also congratulate Stephanie Carpenter, who received the honorable mention for the Student Poster Award at the SJDM conference for her work with Frank Yates and Brian Vickers, "Value beyond Context and Elicitation: Value Constructed on the Spot Influence More than Decisions on the Spot"


Congratulations to Fred Feinberg for his appointment as a Senior Editor at Marketing Science!


Congratulations to MBA students John Huang, Diana Schonfeld, Allison Halter, Nayan Shukla, and Chaoyen Lu for winning the 2013 Elite Eight Brand Management Case competition held at the Carlson School at the University of Minnesota!
The team mentioned that Rajeev Batra's help in preparing their entry was critical - we are grateful to Rajeev for taking time to help the Ross team. Ross has a very strong record at this competition with our team winning in 2011 and placing second in 2012. Thanks to the 2013 team for continuing our winning tradition!


The Marketing Area is pleased to announce that the 2013-14 Student Awards are open for application. Please visit the BBA and MBA sections of this site for details. Application link is

"Social Media 2013: What’s Working. What’s Not. What We Are Learning."

The Yaffe Center for Persuasive Communication is proud to present its fifth annual workshop on this topic, in conjunction with Search Engine Marketing Professional Organization (SEMPO), Michigan. The 2013 Social Media Conference will examine those critical issues from the perspective of major clients like Pepsi and Chrysler, a consultant, an agency, as well as Google and Facebook. The event will be held on Friday, November 15th in Blau Auditorium at the Ross School of Business from 9am to 3pm. Speakers will include Andrew Fisher, Chief Analytics Officer, Merkle; Tina Ienna, Client Partner, Global Marketing Solutions, Facebook; Stan Joosten, Innovation Manager - Global eBusiness, The Procter & Gamble Company; Neville Manohar, Emerging Media, Media Analytical Science and Credit Card Management/Chrysler Group LLC; Joshua Nafman, Senior Digital Brand Manager for the Pepsi™ Brand; Ryan Stonehouse, Global Social Sales and Strategy, Google.  Register at


Marketing gets an A grade in BW's latest ranking of Executive MBA programs!


Congratulations to Tom Kinnear for receiving a Lifetime Achievement Award from the Michigan Venture Capital Association! Tom has been a critical part of the Michigan venture capital scene for many many years and has been responsible for taking the VC activity in Michigan, especially SE Michigan, to a whole new level.

Details are at

We are proud to have Tom as part of MKT, Entrepreneurship, ZLI, Ross and UM!


Congratulations to Rick Bagozzi, who has been honored with the Medal of Science from the University of Bologna.  The ISA Medal for Science is the highest honor awarded by the Institute in recognition of research contributions characterized by both excellence and influence.  The University of Bolgona is considered to be the oldest continuously-operating university in the world.


A big welcome to Eric Schwartz who joins us as an Assistant Professor!


Rick Bagozzi won the best article award for his paper "Genetic and neurological foundations of customer orientation: field and experimental evidence" published in the Journal of Academy and Marketing Science (Jams) published in 2012.


Carolyn Yoon is now an Associate Editor at the Journal of Marketing Research.  Professor Yoon also co-edits a special issue of JMR on consumer neuroscience.


Scott Rick joins the Editorial Review Board of the Journal of Organizational Behavior and Human Decision Processes.


Brent McFerran joins the Editorial Review Board of the Journal of Consumer Psychology.


Rick Bagozzi and Rajeev Batra were the runners up for the 2012 Harold H. Maynard Award for their article "Brand Love" published in the Journal of Marketing.


Rajeev Batra won the 2012 Hans B. Thorelli Award for his paper in the Journal of International Marketing titled "Marketing Issues and Challenges in Transitional Economies"


Aradhna Krishna's new book "Customer Sense: How the 5 Senses Influence Buying Behavior" was recently covered in the JWT Intelligence report and a brief interview with Krishna is available at the following url:


Aradhna Krishna was named a Fellow of the Society of Consumer of Consumer Psychology, the highest honor the society gives.


Congratulations to Carolyn Yoon for being one of 50 inaugural teams to be funded in the University's MCubed initiative. Her proposal, joint with Shinobu Kitayama and Israel Liberzon, is titled "Genes and Cultural Acquisition." Details at


Congratulations to Rajeev Batra and co-authors as his book titled "The New Emerging Multinationals: Four Strategies for Disrupting Markets and Building Brands" has been chosen by Strategy+Business as one of top business books of 2012 (details are at


The Yaffe Center for Persuasive Communication proudly announces the Third Annual Workshop on Social Media in Blau Auditorium, Friday November 30th.

 From Google to Facebook: What's New in Internet Marketing


Congratulations to Carolyn Yoon for being appointed as a Fellow of the Association for Psychological Studies (APS).  Fellow status is awarded to APS members who have made sustained outstanding contributions to the science of psychology in the areas of research, teaching, service, and/or application (


(more news)


Congratulations to Jenny Olson for getting a grant from ACR's Committee on Transformative Consumer Research!  The grant was in support of her proposal to study how people evaluate morally lower versus higher income customers of specialized foods like organic products.


MKT Area faculty members continue to excel at Ross! Congratulations to Rick Bagozzi (2012 Researacher of the Year Award winner), Rajeev Batra (2012 Victor Bernard Teaching Leadership Award winner), Brent McFerran (2012 Jacob Faculty Development Award winner) and Puneet Manchanda (2012 Global MBA Teaching Excellence Award winner). Details at The 2012 achievements build upon the outstanding performance in 2011 with Fred Feinberg winning the CORE Award and the PhD Teaching Excellence Award, Scott Rick winning the Jacob Facutly Development Award and Puneet Manchanda winning the Researcher of the Year Award and the Evening MBA Teaching Excellence Award.


Congratulations to Tom Kinnear for winning the University of Michigan's Ted Doan Award for Outstanding Leadership in Entrepreneurship and Innovation!    Details at


For the second consecutive year, Ross Marketing swept the student awards at the 42nd Annual Haring Symposium held at Indiana University. Charles Zhang won the Best Paper Award for his research on the granularity effect. Adi Pattabhiramaiah won the Best Discussant Award. Also, Aradhna Krishna was recognized as a Haring-Sheth Distinguished Scholar.


Marketing at Michigan Ross is ranked number 5 in the 2012 U.S. News and World Report rankings.   Details at


December 2011, The Marketing Area receives an A+ in Bloomberg Business Week's ranking of Executive MBA program (the Ross EMBA program comes in at number 6.  Congratulations to all our faculty and staff! Details are available at


Congratulations to Ross MBA students, December 2011

Ana Madriz, Kevin Moses, Courtney Schroeder, Chris Szwiec and Julia won the 2011 Carlson Elite Eight Brand Management Case Competition!  As a result they got a trophy and a cash prize of $10,000.  The other schools participating in the competition were Carlson (second place), Fuqua, Kelley, Kellogg, Haas (third place), UCLA Anderson and Wharton.


Aradhna Kishna (and co-authors), August 2011

Congratulations to Aradhna and her co-authors for receiving the "Honorable Mention Winner" Davidson award given by the Journal of Retailing at its annual best paper award ceremony.  What makes this special for us at Michign is that the award is named after Bil Davidson of the William Davidson Institute.


Carolyn Yoon, Jim Alvarez-Mourey & Jenny Olson, October 2011

Carolyn, Jim and Jenny are winners of the Best Poster Award at ACR 2011.  Their poster entitled, It's Smiling at Me: Satisfying Social Needs Through Consumer Products, was chosen for its "intriguing nature of the topic and the rich implications that resulted from their research."


Richard Bagozzi, August 2011
On behalf of the Norwegian School of Economics and Business Administration, the King of Norway will award Rick Bagozzi an honorary doctorate for academic scholarship on the 75th anniversary of the school in September 2011.  In its 75 year history, this is only the third honorary doctorate that it has awarded (one at the 50th anniversary and the other at the 60th anniversary).  This is Rick's third honorary doctorate - the first was from the University of Lausanne, Switzerland, and the second from the University of Antwerp, Belgium.

Peter Lenk, August 2011
Peter Lenk has been named a Fellow of the American Statistical Association. As the ASA website notes, "Nominated by their peers, ASA Fellows are members of established reputation who have made outstanding contributions in some aspect of statistical work. Given annually, this is a great honor, as the number of recipients is limited to no more than one-third of 1% of the ASA membership."

Aradhna Krishna weighs in on bookseller’s bankruptcy, August 2011
ANN ARBOR, Mich.—Now that Borders has announced it will liquidate its assets and close its remaining 399 stores, industry observers are speculating about the long-term impact on authors, consumers, and the bookseller’s competitors. In this podcast (text), Aradhna Krishna, Dwight F. Benton Professor of Marketing, retraces the company’s steps leading to its ultimate downfall. Management’s inability to forecast trends, such as online sales and e-readers, and its slow reaction time to changes in consumer behavior played a critical part in the organization’s demise, she says. Listen to podcast.

Brent McFerran
Brent McFerran and his research collaborator, Sarah Moore (Alberta), have been awarded a Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Development Grant in the amount of $ 35,000 for 2011-13 . The grant will help their research on "Linguistic Mimicry in Online Word of Mouth."


  • Ross' three story atrium