Stephen M. Ross School of Business :: University of Michigan

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• WELCOME

• Puneet Manchanda
• Marketing Area Chair

• Welcome to the Marketing Area at the University of Michigan’s Stephen M. Ross School of Business! The Marketing Area aims to make fundamental contributions to the field of Marketing and its associated base disciplines.    (more)

  The field of Marketing is concerned with developing an understanding of how consumers and producers interact in markets. Our approach to developing this understanding (and scholarship in general) is inclusive, i.e., not restricted to a specific paradigm or methodology or base discipline. For example, our faculty members and doctoral students collaborate with researchers in Psychology, Statistics, Economics and Engineering. Research in Marketing at Ross has a substantive focus, addressing both basic (e.g., the “pain” of paying experienced by a consumer, the role of senses in customer perception and behavior) and applied (e.g., management of a brand portfolio, the measurement of consumer satisfaction) questions. Faculty members at Ross have also developed and/or applied a broad range of methodologies such as understanding scale usage, methods to predict product adoption and to quantify consumers’ dynamic (inter-temporal) tradeoffs. Finally, Marketing faculty members also focus on making contributions to our understanding of consumers and firms in specific industry verticals such as retailing, hi-technology, gaming/gambling and consumer packaged goods. This has resulted in Ross faculty members playing an important role in shaping the direction of research across the Marketing field by their participation in journal editorial boards and professional societies. A high level of productivity also complements the relevance and impact of the research at Ross - the Marketing Area has been among the top ten schools in North America from 2006 to 2011 (based on the University of Dallas’ research rankings).

  Besides the creation of knowledge, the faculty members in the Marketing Area also disseminate this knowledge via a “full service menu” of courses and initiatives in the BBA, MBA, PhD and Executive Education programs. The courses range in focus from strategic (e.g., Strategic Marketing Planning) to foundational (e.g., Consumer Behavior) to execution and implementation (e.g., Digital Marketing, Sales Management) to methodology (e.g., Marketing Engineering) to industry verticals (e.g., Services, Social Marketing) to cutting-edge topics (e.g., Co-Creation, Sensory Marketing, Consumer Neuroscience). As a result, current students, recruiters and the business world at large have continually recognized the Marketing program at Ross as a top program (ranked 5th by US News and World Report in 2012, and 11th by Bloomberg Business Week in 2012 for the MBA program, 2nd by US News and World Report in 2011 for the BBA program and awarded an A+ by Bloomberg Business Week in 2011 for the Executive MBA program). Our placement record continues to be outstanding, with our students obtaining positions in top firms in areas such as Consulting, HiTechnology, Consumer Packaged Goods, Retailing, Business-to-Business and Services.

  All this is possible because of active participation in the life of the Area by all our constituents – students, support staff, faculty members, recruiters and alumni. This high level of engagement is sustained by our centers (e.g., the Yaffe Center for Persuasive Communication), annual conferences (e.g., the Marketing Symposium) and classroom speakers, helping to build deep relationships between industry and academia. Academic interactions are fostered via our weekly Marketing Seminar Series and informal research lunches, the annual Decision Consortium, and a variety of special interest conferences.

  The Marketing Area website has been created and organized to give you a sense of the excitement and energy that permeates all our events and activities. I do hope that you will spend some time with us!   (less)

   

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NEWS

Congratulations to Carolyn Yoon for being one of 50 inaugural teams to be funded in the University's MCubed initiative. Her proposal, joint with Shinobu Kitayama and Israel Liberzon, is titled "Genes and Cultural Acquisition." Details at
http://mcubed.umich.edu/projects/genes-and-cultural-acquisition

 

Congratulations to Rajeev Batra and co-authors as his book titled "The New Emerging Multinationals: Four Strategies for Disrupting Markets and Building Brands" has been chosen by Strategy+Business as one of top business books of 2012 (details are at http://m.strategy-business.com/article/00148b)

 

The Yaffe Center for Persuasive Communication proudly announces the Third Annual Workshop on Social Media in Blau Auditorium, Friday November 30th.

 From Google to Facebook: What's New in Internet Marketing

 

The Marketing Area is pleased to announce two new annual awards, one for an MBA student and one for a BBA student, for students interested in a career focused on Business-to-Business marketing. The MBA award will carry a cash gift of $ 5000.00 while the BBA Award will carry a cash gift of $ 2500.00. These awards have been made possible due to the extraordinary generosity of Joseph (MBA '76) and Nancy Keithley. Joe and Nancy have been great supporters of the Ross School over the years and have given the Ross School a gift to foster interest in Business-to-Business marketing. Each award will therefore be named the "Joseph and Nancy Keithley Award.

 

Congratulations to Carolyn Yoon for being appointed as a Fellow of the Association for Psychological Studies (APS).  Fellow status is awarded to APS members who have made sustained outstanding contributions to the science of psychology in the areas of research, teaching, service, and/or application (http://www.psychologicalscience.org/fellows/fellows.cfm/).

 

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