Back to Section Homepage Back to Academics
YOU ARE HERE: Home > Academics > Academic Departments > Marketing 
Link Academic Departments
Link All Course Descriptions
Link Accounting  
Link Business Economics & Public Policy  
Link Business Information Technology  
Link Finance  
Link Law, History, Communication  
Link Management & Organizations  
Current Page Marketing  
Link Operations and Management Science  
Link Strategy  
     
Specialty Programs
Jump to Other Site Entrepreneurial Studies  
iMpact
LOGIN
Link My iMpact  
To Executive Education
To Kresge Library

  • WELCOME

  • Puneet Manchanda
  • Marketing Area Chair

  • Welcome to the Marketing Area at the University of Michigan’s Stephen M. Ross School of Business! The Marketing Area aims to make fundamental contributions to the field of Marketing and its associated base disciplines.    (more)

    The field of Marketing is concerned with developing an understanding of how consumers and producers interact in markets. Our approach to developing this understanding (and scholarship in general) is inclusive, i.e., not restricted to a specific paradigm or methodology or base discipline. For example, our faculty members and doctoral students collaborate with researchers in Psychology, Statistics, Economics and Engineering. Research in Marketing at Ross has a substantive focus, addressing both basic (e.g., the “pain” of paying experienced by a consumer, the role of senses in customer perception and behavior) and applied (e.g., management of a brand portfolio, the measurement of consumer satisfaction) questions. Faculty members at Ross have also developed and/or applied a broad range of methodologies such as understanding scale usage, methods to predict product adoption and to quantify consumers’ dynamic (inter-temporal) tradeoffs. Finally, Marketing faculty members also focus on making contributions to our understanding of consumers and firms in specific industry verticals such as retailing, hi-technology, gaming/gambling and consumer packaged goods. This has resulted in Ross faculty members playing an important role in shaping the direction of research across the Marketing field by their participation in journal editorial boards and professional societies. A high level of productivity also complements the relevance and impact of the research at Ross - the Marketing Area has been among the top ten schools in North America from 2006 to 2011 (based on the University of Dallas’ research rankings).

    Besides the creation of knowledge, the faculty members in the Marketing Area also disseminate this knowledge via a “full service menu” of courses and initiatives in the BBA, MBA, PhD and Executive Education programs. The courses range in focus from strategic (e.g., Strategic Marketing Planning) to foundational (e.g., Consumer Behavior) to execution and implementation (e.g., Digital Marketing, Sales Management) to methodology (e.g., Marketing Engineering) to industry verticals (e.g., Services, Social Marketing) to cutting-edge topics (e.g., Co-Creation, Sensory Marketing, Consumer Neuroscience). As a result, current students, recruiters and the business world at large have continually recognized the Marketing program at Ross as a top program (ranked second for Marketing by BusinessWeek in 2008 and eighth by US News & World Report in 2010 for MBA; second by US News & World Report in 2010 for BBA). Our placement record continues to be outstanding, with our students obtaining positions in top firms in areas such as Consulting, HiTechnology, Consumer Packaged Goods, Retailing, Business-to-Business and Services.

    All this is possible because of active participation in the life of the Area by all our constituents – students, support staff, faculty members, recruiters and alumni. This high level of engagement is sustained by our centers (e.g., the Yaffe Center for Persuasive Communication), annual conferences (e.g., the Marketing Symposium) and classroom speakers, helping to build deep relationships between industry and academia. Academic interactions are fostered via our weekly Marketing Seminar Series and informal research lunches, the annual Decision Consortium, and a variety of special interest conferences.

    The Marketing Area website has been created and organized to give you a sense of the excitement and energy that permeates all our events and activities. I do hope that you will spend some time with us!   (less)

     

NEWS

December 2011, The Marketing Area receives an A+ in Bloomberg Business Week's ranking of Executive MBA program (the Ross EMBA program comes in at number 6).  Congratulations to all our faculty and staff!  Details are available at http://images.businessweek.com/slideshows/20111108/top-executive-mba-programs-of-2011/slides/7               (more news)

 

Congratulations to Ross MBA students, December 2011

Ana Madriz, Kevin Moses, Courtney Schroeder, Chris Szwiec and Julia won the 2011 Carlson Elite Eight Brand Management Case Competition!  As a result they got a trophy and a cash prize of $10,000.  The other schools participating in the competition were Carlson (second place), Fuqua, Kelley, Kellogg, Haas (third place), UCLA Anderson and Wharton.

 

Aradhna Kishna (and co-authors), August 2011

Congratulations to Aradhna and her co-authors for receiving the "Honorable Mention Winner" Davidson award given by the Journal of Retailing at its annual best paper award ceremony.  What makes this special for us at Michign is that the award is named after Bil Davidson of the William Davidson Institute.

 

Carolyn Yoon, Jim Alvarez-Mourey & Jenny Olson, October 2011

Carolyn, Jim and Jenny are winners of the Best Poster Award at ACR 2011.  Their poster entitled, It's Smiling at Me: Satisfying Social Needs Through Consumer Products, was chosen for its "intriguing nature of the topic and the rich implications that resulted from their research."

 

Richard Bagozzi, August 2011
On behalf of the Norwegian School of Economics and Business Administration, the King of Norway will award Rick Bagozzi an honorary doctorate for academic scholarship on the 75th anniversary of the school in September 2011.  In its 75 year history, this is only the third honorary doctorate that it has awarded (one at the 50th anniversary and the other at the 60th anniversary).  This is Rick's third honorary doctorate - the first was from the University of Lausanne, Switzerland, and the second from the University of Antwerp, Belgium.

Peter Lenk, August 2011
Peter Lenk has been named a Fellow of the American Statistical Association. As the ASA website notes, "Nominated by their peers, ASA Fellows are members of established reputation who have made outstanding contributions in some aspect of statistical work. Given annually, this is a great honor, as the number of recipients is limited to no more than one-third of 1% of the ASA membership."

Aradhna Krishna weighs in on bookseller’s bankruptcy, August 2011
ANN ARBOR, Mich.—Now that Borders has announced it will liquidate its assets and close its remaining 399 stores, industry observers are speculating about the long-term impact on authors, consumers, and the bookseller’s competitors. In this podcast (text), Aradhna Krishna, Dwight F. Benton Professor of Marketing, retraces the company’s steps leading to its ultimate downfall. Management’s inability to forecast trends, such as online sales and e-readers, and its slow reaction time to changes in consumer behavior played a critical part in the organization’s demise, she says. Listen to podcast.

Brent McFerran
Brent McFerran and his research collaborator, Sarah Moore (Alberta), have been awarded a Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Development Grant in the amount of $ 35,000 for 2011-13 . The grant will help their research on "Linguistic Mimicry in Online Word of Mouth."

(less)

 
 
  • celebrate recent promotions.
  • Ross' three story atrium