Welcome Home to
Ann Arbor and the Ross School of Business
The Women’s Initiative and the Michigan
Business Women would like to welcome you back for fall 2008. You will
find a host of programs and events that are sure to expand your
intangible skills, keep you intrigued and multiply your network of
incredible people.
Additionally, when you come to this web site to learn about
and register for the programs/events - please take note
of the SmartBrief. SmartBrief is updated bi-monthly with the latest
information published for and about women in business in newspapers and
magazines across the nation. It allows you to update at a glance what
else is going on in business. If you find the synopsis of the
article interesting, click through to read the full article. We are always looking for new ways to assist you and save you time.
Enjoy the fall and get involved with the Michigan Business Women and
Women’s Initiative.
-Mary

Women's Initiative Smart Brief News

Women in the News
Economy reorders Forbes' list of most powerful women
Forbes' ranking of the world's 100 most powerful women is topped by German
Chancellor Angela Merkel, who holds the spot for the third consecutive year.
Several notable women executives lost their lofty positions in the economic
turmoil of the past year, but newly listed members include Lynn Laverty Elsenhans, Sunoco's new chief; Gail Kelly, head of Australia's Westpac; and
Jane Mendillo, who is now in charge of Harvard University's $35 billion
endowment.
The Sydney Morning Herald (9/2)
Full Article
Management and Leadership
Create a wellness program for next to nothing
Workplace wellness programs can give you a better ROI than
disease-management programs -- every $1 you invest can return $3 in three to
five years, says a health education specialist. You can hire an outside firm
to design a program or get loads of inexpensive ideas from various Web
sites. Just remember that it will need support from the top execs to be
successful.
New Hampshire Business Review (8/29)
Full Article
There are many steps before first face-to-face interview
Smaller organizations can benefit from a well-planned strategy when they are
hiring. A clear, accurate job description helps, as does having an idea of
whom or what you are looking for. Then, careful phone screening can help you
determine which candidates to follow up with.
Financial Post (Canada) (8/25)
Full Article
Marketplace
Women at midlife usually have entrepreneurial skills
At midlife, women have amassed practical skills that can be applied to
starting a business, Gladys Edmunds writes in USA TODAY. Devotion and
commitment often are traits that women who have raised a family or gone
through a divorce have that can help them as an entrepreneur.
USA TODAY (8/20)
Full Article
U.N. report calls Britain to task for gender
gap
A new report from the United Nations calls on Great Britain to remedy the
gender gap for women in positions of power and for women's pay. Only one in
five members of the House of Commons and House of Lords is a woman, and the
average salary for women in the U.K. is about 83% of what men earn,
according to the report.
Telegraph (London) (9/2)
Full Article
Best Practices
Active listening can advance woman's business
Taking a genuine interest in other people is one way a woman entrepreneur
can make herself stand out from the competition, says Kaira Sturdivant Rouda,
author of "Real You Incorporated: 8 Essentials for Women Entrepreneurs."
Reaching out to someone who is alone at a networking event, listening
carefully and caring about what the person is saying will have an impact,
Rouda says.
ThisWeek (Worthington, Ohio) (9/3)
Full Article
How to succeed in search engine marketing
The main points in Dan and Chip Heath's book, "Made to Stick," can be
applied to search engine marketing, Carrie Hill writes in Search Engine
Watch. The Heaths use the acronym SUCCES to describe six characteristics of
a good "sticky" idea. SUCCES refers to marketing ideas that are simple,
unexpected, concrete, credible, emotional stories.
Search Engine Watch (9/2)
Full Article
B-School Basics
Nonprofit helps women make transition into retirement
Retirement can be a major loss for women if they lose their sense of
purpose, career, identity and social network, says Charlotte Frank, a former
executive with the Port Authority of New York and New Jersey who co-founded
a nonprofit to help working women over 50. The Transition Network helps
retiring executives focus on what they want to do in their retirement.
U.S. News & World Report (9/3)
Full Article
Entrepreneurship
Surviving gallery owners do not depend on only selling art
The remaining small art dealers in Fort Worth, Texas, have managed to
survive by developing new revenue streams, operating on tight budgets,
finding outside funding and operating on the Internet. "Thirty-four years
we've done this," said gallery owner William Campbell, president of the Fort
Worth Art Dealers Association. "My banker and accountant think I'm crazy."
Star-Telegram (Fort Worth, Texas) (9/1)
Full Article
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