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| Meet Our Technology
Champions |
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When our innovative faculty apply technology to their research and teaching,
new ways of teaching and learning emerge. The Business School's Technology
Champions program aids in the development and promotion of cutting-edge
technology for teaching and learning.
Highlighted below are Tim Fort's Corporate Responsibility Simulation, developed at the
request of the World Bank Institute, Susan Ashford's Executive Inbox
project, and Rajeev Batra's Digital Ad Archive.
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Corporate Responsibility Simulation
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Tim Fort
Associate
Professor Law,
History and
Communication
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Students in Professor’s Tim Fort’s class Business Ethics & Corporate
Social Responsibility get an insider’s perspective of ethical issues in
this web-based role-playing game.
Set on the fictional archipelago of ‘St. Theresa,’ students choose the roles of
businesses, local governments, media, investors, or advocacy groups to play
out moral and strategic dilemmas related to St. Theresa’s telecommunications
infrastructure.
Student companies compete with each other for lucrative development
contracts, and along the way face dilemmas such as:
- Will they emphasize job creation over environmental protection?
- What is the company’s role in promoting social justice?
- Is the value of transparency worth the risk of scandal?
This simulation was developed at the request of the World Bank Institute, and was piloted with Fort's undergraduate class in the
winter of ’03.
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The Executive’s Inbox
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Susan Ashford
Professor of organization
behavior and
human resource management
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How does leadership emerge through daily activities, such as managing an
email inbox? Professor Susan Ashford’s students take on the role of a busy
executive about to leave for a trip, who has to prioritize and respond to an
inbox full of requests, complaints, and opportunities.
Students rate each incoming ‘email’ on three categories: importance,
sensitivity, and urgency. They then compare their rankings to a panel
of experts.
The web-based system allows the instructor to immediately download and
compare the ranking data of students and experts as a basis for class
discussions. |
The Digital Ad Archive
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Rajeev Batra
Professor of
School of Business Administration |
Marketing Professor Rajeev Batra uses his collection of nearly a hundred
video tapes, each filled with scores of television commercials he has
collected over the years, when teaching Branding and Advertising classes.
He often selects from these ads on demand depending on the issues raised to
illustrate points, stimulate discussions, and add a multimedia, case-based
industry dimension to his classes.
Video tape storage, retrieval and portability is inherently challenging for this purpose, since spontaneous discussion may involve
accessing ads from several dozen tapes within one class session.
Professor Batra is now engaged in a project to digitize all of these ads
and record their content characteristics in a database. This will
allow quick and easy nonlinear access as needed within the classroom, and
allow him to easily create various sets of ads that can be easily output to
CDs or other mediums as required.
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