We are in the process of moving our ecommerce to the Ross School of Business Teaching Materials website, but links to the new location will remain on this site.
Click on the teaching case title for a link to it's new page, or go to the Ross School of Business Teaching Materials and enter "POS" in the Keyword Search window for a list of POS-related teaching cases.
Implementing Positive Organization Scholarship at Prudential
This case describes how senior management led the merger of Prudential and CIGNA while implementing various POS practices throughout the organization in hopes of creating a successful culture for the staff, compelling results for the clients, and a strong value for the shareholders.
NOTE: A preview copy and teaching note for this case should also be available - please contact Janet Max at jmax@bus.umich.edu if they are not.
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