The Heart of
Reuters
The Heart of
Reuters (Parts A and B) describes the responses of Reuters America to the incidents of 9/11/2001. The Heart of Reuters-Part A describes the range of adaptive responses to the events of 9/11, and invites the question, What is it about the culture, structure, and strategy of Reuters that explains their response pattern?
The Heart of Reuters-Part B describes the range of
the impact of
Reuters' responses
to 9/11 on
employees. The Heart
of Reuters is ideal
for a discussion of
leadership and
change, crisis
management,
resilience, and
compassion.
NOTE:
A companion DVD for The Heart of Reuters is also available for purchase. It contains video of Reuters America then-CEO Phil Lynch and consultant/psychologist Rob Pasick
during a
classroom visit
on July 2003.
They discuss
their
experiences at
Reuters at the
time of 9/11 and
debrief the
case. Please contact Janet Max at (734) 647-8154 or jmax@bus.umich.edu.
Preview
The Heart of Reuters
(213K PDF)
Purchase and Download
The Heart of Reuters
(201K PDF). The cost is $6.00 per person.
A teaching note is available at no cost to instructors who order
The Heart of Reuters. To get the teaching note, please contact Janet Max at (734) 647-8154 or jmax@bus.umich.edu.
